Who are we?
I’m Dave. I have experience:
- fire starting
I want to assist outdoor enthusiasts
What are we offering?
reBurn is a fire-starting kit made of recycled cardboard and paraffin wax which is then cased cylindrically with cardboard
- Start with a match
This device is SIMPLE. Creating mass amounts of the product will be easy to do and extremely feasible
Who are we offering it to?
Anyone who starts fires!
- Fire Pit Owners
- Wood Stove Owners
Why does that person care?
In Canada, 4.5% of deaths are due to cold weather (CBC, 2015). Being able to start a fire in any situation can be a life-saving tool
- Recycled material
- Excellent Coal-bed
Fire increases your chances of survival in many situations; it is a worthwhile investment
Our distinctive competencies
- Confirmed with NRCan that these materials combined are not covered under the Explosives Act and do not require regulated sales
- Studied and have experience in the combustion properties of solid fuels and am confident I can come up with a good combination of the ingredients for lengthy combustion
- Experienced business caveman. I’ve sold firestarting kits before and understand the market
The substitutes & alternatives
- Wood Pellet Firestarter
- Dryer Lint
- Tree Bark
- Camp Stove/BBQ
While there are many substitutes and alternative I have been unable to find one that provides excellent water and wind resistance without sacrificing combustibility
Our concept pitch
Our personal pitch
Our first key person
Our first key person is Jon. Jon is an explorer, a mountaineer, and and all around adventure expert. When Jon goes out into the wilderness, he doesn’t mess around. He is prepared, knowledgeable, and most of all respectful of the pristine country around him.
Jon cares because he wants to minimize his impact on the wild. He doesn’t want to have to add any more waste to the wilderness around him and he certainly doesn’t want others doing the same. Jon cares about reliability and needs a product that works.
Our promise to Jon is the make a sustainable firestarter recycled material that is wind and water-resistant. We will not sacrifice weight, reliability, or cost.
Our second key person
Our second key person is Sue. Sue is an outdoor store owner who sells a variety of products. Sue wants to make money, but she knows her customers value sustainable products and she wants her company to have a good reputation.
Sue wants products that do not take up a lot of room but sell like hot cakes and assist the sale of other products.
Our promise to Sue is to provide her with a product that is
- Easily transported
- Able to make money
Our third key person
Our third key person is Jill. Jill is a single mother of a 10 and 12 year old. Jill loves the outdoors, backyard fires, and camping. Jill wants her kids to grow up responsibly & thinks the outdoors provide a great bonding experience for her and her children.
Jill cares because she wants her kids to be able to learn important life skills like starting fires. Jill knows that she is responsible for her children growing up with a respect for the environment and wants to teach them that making environmentally conscious choices is the right thing to do.
Our promise to Jill is to provide her and her children with a tool that allows them to spend time together in a sustainable and educational manner.