CUSTOM FITTED SHIRT AND PANTS. MADE TO ORDER.

Our Idea

Who are we?

Individuals that wants the ability to buy shirts and chinos online without worrying about sizing. We understand how customers shop online because we experience it regularly and can create a service that will appeal to online shoppers like us.

What are we offering?

An app/website that measures a customer’s body dimensions accurately using their phone camera and offers custom professional clothes that fit their body type and their design preferences (buttons, collar shape, etc).

Who are we offering it to?

Our customers are busy working men that wear professional clothes regularly and care about how their cloth fit their body.

Why does that person care?

  • Everyone body is different. We make it Custom; You Make it Yours!
  • Highest quality material without breaking the bank.
  • Ability to customize by choosing fabric, collar style, design, button and more

Our distinctive competencies

What makes our distinctive competencies is our background in photogrammetry (3D Scan Technology) and running an e-commerce business

The substitutes & alternatives

The buyer could

  • Go to the store and try on clothes themselves, but this would take significantly more time, energy, etc.
  • Buy professional clothes online using size charts, but there is a risk of buying an ill-fitting size.

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Our Pitch

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The Key Personas and the Value They See

Our first key persona

Our first key persona is an avid male online shopper that like to keep up with fashion trends and choosing the right size shirt/chinos.

They care because most online shopper are confused or hesitant about picking the right size

Our promise to them is to provide the ability to SOUK without the risk of purchasing a shirt with incorrect sizing.

Our second key persona

Our second key persona is a man that wear shirts regularly, care about the fit, and too busy to buy clothes in person.

They care because our service can provide a custom fit shirt delivered to their doorstep.

Our promise to them is to provide premium fabric custom fit shirt or receive a refund.

Our third key persona

Our third key person men that need a custom shirt for special events such as a wedding, prom, graduation, etcetera.

They care because they want to find the perfect material, custom collar style, buttons and more.

Our promise to them is to provide the customizability and made-to-measure shirts for their special day

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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Please provide us with your feedback / critique

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14 Comments

  1. Customer (C)

    8

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    7.5

    People (P) on the team

    9

    Offering (O)

    8.5

    Distinctive competencies (DC)

    9

    Great Pitch! I loved the graduation pictures story, One quick suggestion for the last one is that I want to see a little more excitement and enthusiasm during the pitch! I like how you talked about different countries as well. Good finish and the video was great! Keep it up!

  2. Customer (C)

    7

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    8

    Offering (O)

    8

    Distinctive competencies (DC)

    7

    I think your idea is really interesting and would be super useful!

    My main concern with this is you are targeting only men. This can narrow down your customer but also cut you off from a lot of working women. I think your line above “Our customers are busy working men that wear professional clothes regularly and care about how their cloth fit their body” applies just as well to busy working women. This is obviously your choice if you are focusing on male fashion but if you are focusing on the custom professional clothes I think including working women would be beneficial.

    Maybe expand a bit more on your distinctive competencies section above.

    I think your persona 1 and 2 are pretty similar above. Maybe think about some one with a unique body type that doesn’t fit typical sizing. If yours can be custom fit without having to get items tailored they can save time and money and have a lot more options for the styles they can pick.

  3. Customer (C)

    6

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    7

    Offering (O)

    5

    Distinctive competencies (DC)

    5

    When you pitch, you’re a really clear speaker which helps to easily get your message across. That, combined with your pretotype, makes your idea really compelling.

    I’m a little bit confused about where the clothes are coming from. Are you partnering with clothing stores? Are you making the clothes yourselves? You said that customers have the “Ability to customize by choosing fabric, collar style, design, button and more” which makes it sound like you’re making the clothes. I felt like that piece was missing from your pitch.

    For your final pitch, if there was a way to prove that online stores (or however you’re planning to go about it) are willing to partner with you on something like this, it would go a long way to making your idea distinctive and difficult for others to imitate.

  4. Customer (C)

    6

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    7

    Offering (O)

    8

    Distinctive competencies (DC)

    5

    I think that you have a very interesting and potentially impactful idea on your hands. I also really like how your team constantly indicates your connection to your customers by stating that you have experienced similar issues and can easily relate to their needs.

    The one biggest aspect I am personally not convinced of is the whole 3D scanning aspect. Although this technology does exist it is very expensive (and your app is free right?) and there are countless other organizations and individuals that are most likely much more proficient in using and developing these software’s/systems. Instead of maybe relying on an 3D imagery scanning software perhaps it would be more feasible having customers come to you to get fully measured up (i.e. you measure them very thoroughly and provide your own application with the exact measurements/dimensions it needs). After which the customer can still see their body avatar on the application from which they can try on custom clothes.

  5. Customer (C)

    7.5

    Value proposition (VP)

    8.5

    Substitutes & alternatives (SA)

    7.5

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    8.5

    The pitch was great! The story telling about the graduation really helped capture audience attention. The pretotype really helped answer a few of my questions regarding the functionality of the app.
    What are your measures for keeping customers identity confidential? What are some of your privacy policies?
    For the final pitch, maybe talk more about the expansion of this idea and how this could be the next big thing. Also, talk how you would stop other similar apps/ platforms from implementing this technology.

  6. Customer (C)

    8

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    6

    Offering (O)

    8

    Distinctive competencies (DC)

    8

    Great pitch, loved the video you guys added to your pitch. I think you covered all the points during your pitch and didn’t rush through anything which is great. The only issue is the real feasibility of implementing this idea because this technology seems to be very complex and hard to be in revenue within the next 6 months. Overall you guys always do a good job both during the pitch and during the question period. Keep up the good work.

  7. Customer (C)

    10

    Value proposition (VP)

    7

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    8.5

    Offering (O)

    7

    Distinctive competencies (DC)

    9

    I like your guys’ product and think it’s a great idea. Everyone seems to have this issue, and I think this has been brought to light in lots of the pitches. So kudos to you guys for tackling an important issue! I know you guys have changed your strategy a bit, you used to want to get in with the clothing companies and sell their products. I know that was a huge issue, in that how do you get all that data, and prove it to the consumer. So i think it;s a good move in switching to selling your own product; that is, being your own manufacturer. My only issue with this is that now you have to also add that into your product pitch; the fact that you’re now selling your own clothes means you have to prove to me that I like your clothes. I felt that was missing from your last pitch, and it seems to me that that fact is a huge part of your business now, So to really drive one point home, I’d see way more value in this if you guys could prove to me that your clothing line is fashionable, economic, and involves quality products. Your app is there (may improve on the pretotype), and the idea is their in which you are solving the poorly fitting clothes problem, but now you need to sell you clothes!

  8. Customer (C)

    10

    Value proposition (VP)

    8.6

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    9

    Offering (O)

    6.1

    Distinctive competencies (DC)

    7.2

    I think it was a smart move to focus on just one fashion market. Helps me believe the feasibility more. The video you show in your pitch is very confusing to me. Now that I’ve seen it twice I understand what’s going on, but can you show the technology in another way? Great Pre-personas! Substitues and alternatives like the ZOZO suit – please address those as well!

  9. Customer (C)

    9

    Value proposition (VP)

    7

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    9

    Offering (O)

    8

    Distinctive competencies (DC)

    7

    Love that this idea is very specific and can reduce the amount of online returns. Pitch was great!
    An issue is that it isn’t tailored to women and that reduces a huge customer based as most of the online shoppers are women (as far as I know).
    It would help if you somehow made it so that women can be included. Another thing is making it very accessible to people who don’t have the greatest technology or high quality cameras (not sure if the app would require that to give a good reading)
    Great idea!

  10. Customer (C)

    7.1

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    6.9

    People (P) on the team

    3.3

    Offering (O)

    8.5

    Distinctive competencies (DC)

    8

    I think the idea is really valuable and your pitching is great as well!
    I think showing a working prototype would really benefit you guys. The idea looks good but we should see it in action. Also I do not know if trying to custom tailor your own clothes shall be feasible. I think you can provide that service to high end manufacturers like PRADA or GUCCI because they already have a manufacturing system setup with customers like celebrities and business people who usually get custom clothes but it will save them time.

  11. Customer (C)

    9

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    7

    Offering (O)

    8

    Distinctive competencies (DC)

    7

    I thought the story telling at the beginning was perfect – really set the tone. I thought the example in the video was cool too. I little more commenting on why you guys are the right people would be good!

  12. Customer (C)

    6

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    6

    Offering (O)

    7.5

    Distinctive competencies (DC)

    8

    I liked the pitch lots. I think it was delivered smoothly. I like that its tailored to a certain style which narrows down your customers more. You can narrow professional clothing further to lets say dress shirts.

    My concern is that your services are offered to men only. why? I think you should have a line up for women as well.

    Another concern came up after the pitch when you indicated that you are outsourcing all your app development and clothing which makes one wonder if those outside entities could just collaborate together and eliminate your team.

  13. Customer (C)

    9

    Value proposition (VP)

    9.1

    Substitutes & alternatives (SA)

    7.4

    People (P) on the team

    8

    Offering (O)

    9.5

    Distinctive competencies (DC)

    7.3

    You guys did an excellent job developing your idea. It was very cool to see how it changed every week in order to meet the feedback you were getting. I was always engaged in both what you guys were saying as well as the visuals up front.
    For the idea itself I think a few people already mentioned branching out to women’s clothing too. I think in the future, as you mention in your pitch, is a good idea. For now I do believe it’s a good idea you have narrowed down your audience to get things going.
    Next, is there a deal you can strike with both companies you want to work with so they can’t go behind your back and fulfill the same plan?
    This comment is late so there is a good chance you won’t need it…either way, good job guys!

  14. Customer (C)

    8

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    6

    Offering (O)

    9

    Distinctive competencies (DC)

    7

    I think this service will fit seamlessly into the online shopping trends that are taking over nearly every market but especially the clothing industry. Your service offers convenience and a guaranteed great fit. What more could a person want out of their clothes shopping experience!

    I’m assuming your intentions are to capture lifetime customers, so anytime someone needs to buy a shirt they will look at your site before even considering going to the stores, so I believe something that could help retain those customers would be a type of loyalty program where they more you buy, you would start to see a reduced rate. Or something of that nature.

    Overall, great job!