CUSTOM FITTED SHIRT AND PANTS. MADE TO ORDER.
Who are we?
Individuals that wants the ability to buy shirts and chinos online without worrying about sizing. We understand how customers shop online because we experience it regularly and can create a service that will appeal to online shoppers like us.
What are we offering?
An app/website that measures a customer’s body dimensions accurately using their phone camera and offers custom professional clothes that fit their body type and their design preferences (buttons, collar shape, etc).
Who are we offering it to?
Our customers are busy working men that wear professional clothes regularly and care about how their cloth fit their body.
Why does that person care?
- Everyone body is different. We make it Custom; You Make it Yours!
- Highest quality material without breaking the bank.
- Ability to customize by choosing fabric, collar style, design, button and more
Our distinctive competencies
What makes our distinctive competencies is our background in photogrammetry (3D Scan Technology) and running an e-commerce business
The substitutes & alternatives
The buyer could
- Go to the store and try on clothes themselves, but this would take significantly more time, energy, etc.
- Buy professional clothes online using size charts, but there is a risk of buying an ill-fitting size.
The Key Personas and the Value They See
Our first key persona
Our first key persona is an avid male online shopper that like to keep up with fashion trends and choosing the right size shirt/chinos.
They care because most online shopper are confused or hesitant about picking the right size
Our promise to them is to provide the ability to SOUK without the risk of purchasing a shirt with incorrect sizing.
Our second key persona
Our second key persona is a man that wear shirts regularly, care about the fit, and too busy to buy clothes in person.
They care because our service can provide a custom fit shirt delivered to their doorstep.
Our promise to them is to provide premium fabric custom fit shirt or receive a refund.
Our third key persona
Our third key person men that need a custom shirt for special events such as a wedding, prom, graduation, etcetera.
They care because they want to find the perfect material, custom collar style, buttons and more.
Our promise to them is to provide the customizability and made-to-measure shirts for their special day