Introducing MyDesk!!!

A steady comfortable desk wherever you go whenever you want !

Our Idea

Who are we?

I am an individual who is always using my laptop to study for exams or complete assignments. I don’t get home till around 10 everyday and by the time I get home I am so exhausted all I want to do is sleep but at the same time I also want to watch an hour of my favourite shows before I fall asleep. So I take my laptop out and start enjoying a show when I realize my lap is starting to feel hot from the laptop and I feel some sort of strain on my neck.

My name is Lamiya and I am the innovator of MyDesk! I am currently studying Chemical Engineering with a lot of experiences in constructing designing objects from my extra curricular activities in Solar Car. I want to use my combined knowledge in and outside of my degree to make MyDesk for students and other laptop users to make their life easier.

What are we offering?

“MyDesk!” is a water proof work surface no bigger than the size of an arm length built out of strong material of cardboard that can support the weight of a laptop and few other things.

MyDesk comes with a light drawer where buyers can store light objects such as pens and few sheets of paper. It also comes in with a built in space for a mouse and cellphones. It also has a cup holder for coffee or any other drinks. The holes in the middle prevent the laptop from overheating.

 

Who are we offering it to?

The main buyers of the product are store owners like Staples, Walmart and etc. I have already talked to an employee at Staples and she liked the idea very much and the fact that its lightweight and it seems reliable depending on the strength of the material of the cardboard. It is portable and easy to carry it around. The inclusion of the drawer to hold the stationary objects is very useful. The idea of having holes instead of a central vent is excellent because it ensures that the cardboard is more durable considering proper maintenance as to using the vent which can damage the structure.

However, the user of MyDesk are students like Sara. Sara is a full time university student and works part time. She sits on her bed and studies before she heads to bed. The posture she uses at that time can develop many problems such as strain her neck or spine. She also does not like how her laptop starts overheating very quickly. This product is to target students like Sara who can place the desk on the bed and then place the laptop on the surface and proceed with their work. It enables them to relax and sit with a more comfortable posture without causing any strains to their neck and spine.

Why does that person care?

Students like Sara care because it allows them to have more efficiency while studying or completing assignments. They don’t have to keep their laptop on their lap or the bed for hours. They won’t have to worry about their laptop overheating because the surface has holes to prevent that from happening. They don’t have to cause any damage to their health for instance any strain on the spine.

The work surface is very easy to clean because of the water resistant layer. There is a cup holder for their coffee if they are finishing up a paper overnight. A built in space for a mouse and cellphone. Everything is within a reachable distance.

Our distinctive competencies

The product I intend to offer already exists however it does not contain all the features offered in this product. To ensure no one else imitates this idea I will sign an exclusivity contract with the leading chains.

The substitutes & alternatives

The substitutes right now are the lapdesk but it does not contain all the combined features. Lapdesks that have an extra feature are over $50. The simple lapdesk which is just the work surface are $25 and over.

MyDesk has few features combined and is cheaper than a simple lapdesk by $10.

The other alternate is to place the laptop on the lap and work in an uncomfortable posture that may cause strain to the neck and spine

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

The first key person is the main user of this app; the student. They spend majority of time completing assignments or studying and if they are lazy they may be doing it on their bed causing unnecessary strains to their spine and neck. Having a small desk enable them to be more efficient and complete their work faster. My promise to them is that it will be cheaper and it contains more features compared to whats already in the market.

Our second key person

The second key person is a laptop user who could belong to any age group. But they use their laptops for quite an amount of time. Perhaps not as long as a student but still long hours for example someone who binge watches shows at night. They could be going through the same issues as a student. Getting tired of having the laptop on their laptop. My promise to them is a relaxing steady surface they can set the laptop on and enjoy their shows. In addition to that the work surface is big enough for snacks. And it is super easy to clean because it is water resistant so they wont have to worry about the cardboard getting wet and becoming non usable.

Our third key person

The third key person is store owners. They want to better experiences for those who use technology a lot with new tech gears. They want to sell and make profit of new gears. My promise to them is the product is eco friendly since it will be made out of strong cardboard materials. Easy to carry around, foldable, and lightweight including all the features that they don’t have in the market yet. Enough strength to withstand a laptop and other light materials.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

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3 Comments

  1. Customer (C)

    10

    Value proposition (VP)

    9.5

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    10

    Offering (O)

    9.5

    Distinctive competencies (DC)

    9.2

    MyDesk is an excellent concept! I have had troubles with my laptop overheating numerous times and it is a cumbersome problem. The ventilation in this lapdesk is perfectly designed around this problem. The features of this lapdesk is perfect for any student and allows for the optimal studying space.

  2. Customer (C)

    10

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    9.5

    People (P) on the team

    9.7

    Offering (O)

    9

    Distinctive competencies (DC)

    9.7

    This is a very creative idea. It is good that you included a spot for a mug or a cup. I have the experience if spilling water and other liquids on my laptop and that’s just terrible.

  3. Customer (C)

    8.5

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    8

    Offering (O)

    9

    Distinctive competencies (DC)

    8

    This product is amazing! I like the idea of how it’s portable because at school not all the desks are available so I have to sit uncomfortably with my laptop on my lap. As a student myself, I would definitely buy and use this product all the time. I like how affordable this product is as well. I would recommend this product to all my friends