Kitty Kat Scratch N Nap  

Our Idea

Who are we?

A passionate cat enthusiast who knows the costs of owning a feline friend. I have owned several cats in my lifetime and I know that every single one of them needs to have a scratch on a scratching post several times a day, they also need a comfy place to sleep. I am a Chemical Engineer by trade but has built up a CV of design experience. With the Kitty Kat Scratch N Nap, I want to translate my technical knowledge of design and put that into a buildable cat scratcher and home. I have access to vets and other designers who will make sure that this product meets your cats needs.

In short, I will cater to both you and your cats needs. Providing your pet with a cozy scratcher and home without you needing to break the bank.

What are we offering?

The Kitty Kat Scratch N Nap will be a buildable/stackable cat scratcher and home for your cat. We are providing a sturdy, 1ft by 1ft by 1ft cubic plastic frame as the base where you will be able to add on cardboard scratching walls. You can easily connect these together with either double sided tape, or the optional velcro connections we sell. The key aspect of this design is that you will be able to connect a bunch of these frames together and add the cardboard scratching walls around it to make anything your imagination can come up with. Tunnel systems, towers, mini houses…anything is possible! 

With the main component of our design being cardboard, the Kitty Kat Scratch N Nap will not break the bank for your pet. The sturdy frame will last you a lifetime and you’ll only need to change the cardboard scratching walls once every few months. 

Cats need to stay engaged, they can easily get bored. With our buildable/stackable design, you can easily change the shape of your cat scratcher and home to something brand new that they can explore and play in. Just remove the walls, rearrange the frames and stick the walls back on and voila, you have a newly shaped play thing for your cat to scratch, play and sleep in.

Who are we offering it to?

Pet owners who are on a budget. I know that owning a pet can get very expensive very quickly, it becomes a financial strain. With the bulk of the Kitty Kat Scratch N Nap being made out of cardboard, it will not be a huge hit financially. 

We want our product to also appeal to people who are thinking of getting a cat for the first time but may be turned off by the financial commitment. All they see is the ‘dollar signs’ in owning a pet and not the love that comes from it. We are hoping that our product can show them that owning a pet does not have to be that expensive.

We are not limiting ourselves to just cats though, felines are our main focus but anybody could easily use our system for other animals. Such as small dogs, rabbits, ferrets or anything that is ‘average cat size’ really. All pet owners will be able to see the beauty of this buildable home for their pet.

Why does that person care?

Owning a pet can be expensive and just that fact alone can turn some people off from owning and adopting a pet. We don’t want people to feel that financial strain in owning a pet and we just want them to enjoy having a feline friend. The idea of a buildable cat scratcher and home has never been seen before and we believe that pet owners will be intrigued by the idea of being able to customise their cat scratcher for their cats needs and for their space.

With the Kitty Kat Scratch N Nap, pet owners will only need to buy what they need. Having one is great but imagine having 5 or 6 connected to each other or maybe even 20 or 30! Your cat will never get bored with the endless tunnels, towers and caves you can build. 

In short, you will love the affordability and your cat will love the customisability and comfort of the Kitty Kat Scratch N Nap.

Our distinctive competencies

With connections to vets across Calgary, I believe that the Kitty Kat Scratch N Nap will be able to reach a huge number of vets and pet stores in a short amount of time. Not only do I have connections with vets, I have connections with many engineers with backgrounds in product design. We will be able to deliver a highly feasible product with a huge impact in the cat community. 

Having owned many cats before, I have a good understanding on what a cat wants in a scratching post and home. Along with being an engineer myself, the product will be well-built and easy to build so that you can make your cat the perfect home and cat scratcher in no time.

The substitutes & alternatives

Many current cat scratchers and homes are bulky and expensive. Ranging anywhere from $50-$400, the balance between quality and price is difficult to judge. Current systems require you to buy the whole thing, you can’t just pick and choose the creature comforts you want from it for your cat.

With the Kitty Kat Scratch N Nap, our prices are affordable and the best part is you can rearrange it as much as you want to keep your cat entertained. Other systems have zero ability to change in shape, so cats will quickly get bored of the same old sleeping spot. With our system, you can build any size cat scratcher and home for your cat. 

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person would be the pet owner who already owns a cat and would like to purchase a new cat scratcher or cat home on a budget. They would care because they most likely want the best for their cat but want to provide the best for them without breaking the bank. They would be impressed by the fact that you can buy as many as you want and build the ultimate cat playhouse for their pet.

Our promise is that the the Kitty Kat Scratch N Nap will be a good cat scratcher for their pet and also an amazing mini home for them to sleep in all with the comfort of knowing it was super affordable. 

Our second key person

Our second key person would be people who are looking to adopt a cat but are worried about the costs that will come. The Kitty Kat Scratch N Nap will offer them an affordable option for their new pet. We want to show new pet owners that owning a cat does not have to be expensive. 

Our promise to them is a super affordable cat scratcher and home for their pet allowing them to forget about the cost and save a cat from a shelter.

Our third key person

Our third key person would be other pet owners with pets which aren’t cats. The Kitty Kat Scratch N Nap is focused around cats but there is nothing stopping other animals from enjoying this amazing product. These pet owners would love the customisability and I’m sure they would be able to create amazing structures for their animals as well. 

Our promise to them is to provide a product which they can build and cater towards their own pet so that other animals besides cats can enjoy this product.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

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3 Comments

  1. Customer (C)

    9

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    8

    Offering (O)

    7

    Distinctive competencies (DC)

    8

    I love the idea of a stackable and modular scratching post, that is what makes your product different from others. My main concern would be that cats would rip through the cardboard walls quite easily and the customer might not want to be constantly replacing the cardboard walls. Small pieces of cardboard could also be ingested by the cats which could pose a health risk but that you can discuss with your vet connections as they would know more. Overall your product is both feasible and has the potential to be very impactful.

  2. Customer (C)

    8.5

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    10

    Offering (O)

    8

    Distinctive competencies (DC)

    7.5

    This cheap alternative to a cat paradise is incredible! The potential in this product lies in the way it’s modular–it can fit any room or apartment space, while still maximizing the fun for a feline.

    My concern is that, once the cat has scratched at the post, there will be a mess on the floor. Scratched up cardboard bits are not what I would like to see when I come home after a long day, or even when I invite friends over only to have them discover cardboard shavings on the floor.

    This product has the potential to be impactful, since the cat will not be bored, and for such a low cost! It’s also very feasible–as a designer myself, I can tell that this product will can go as far as the representative at Kitty Kat Scratch N Nap envisions it to go.

  3. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    7.5

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    8

    Your customer is a very large base everywhere. The niche market is prone to spending lots of money on their feline friends
    What you offer is clear, concise and offers value into the life of both cats and their owners.
    The only concern is many cat scratching posts exist, will you try to recruit customers that already have posts at home?
    The people on the team seem passionate about cats and I am confident you can design not only a product but a distribution strategy within the community.
    Offering is clear and feasible. I can clearly see the impact and the execution path of the product. I think if taken to market it could be competitive.