Tidy Garage  

Your clean garage solution

Our Idea

Who are we?

Hi. I am Taylor Scurfield the owner and creator of Tidy Garage. For years, I have suffered through the messy, dirty garages caused by Canadian winters. I have heard friends and family members moan about safety fears, and having to clean up the mess. Now through combining my Engineering and Business degrees I have found a solution!

What are we offering?

Tidy Garage is your solution for messy, dirty, wet garages. It is a lightweight foldable cardboard apparatus, roughly the size of an average parking spot. It has a pressure applied water soluble adhesive to keep it in place. It has guidelines, and blocks to help you park. It is even chemically treated to turn bright blue in the presence of an oil leak. Best of all it is light weight with raised edges to keep in all the muck from winter driving, and easily discarded or recycled.

Who are we offering it to?

Tidy Garage was designed with my Uncle Hugo in mind. He is an immigrant from Germany who is in his mid 70’s. Hugo is particular, likes things neat, and takes pride in his home. Every year he suffers mental anguish at having a dirty garage, and physical anguish at having to clean it. Well Tidy Garage is for Hugo, and Canadians like him who want an easy, affordable solution to keeping their garage tidy and thus safe.

Why does that person care?

Hugo cares, as he is very particular in all things that he does. He takes his time, and like things done a certain way. He is a perfectionist, and takes pride of ownership in his house. Tidy Garage is a simple, cheap, effective solution which helps Hugo keep his garage clean throughout the year, saving him worry and work.

Our distinctive competencies

Our distinct competencies were formed in the crucible of Canadian winters. I grew up in Banff, where the snow is legendary, and have many memories of wet, dirty, gravelly garages which were both an eyesore, and a hazard. Using my previous experience in Business/Marketing, Homebuilding, and Engineering, I was able to devise the perfect, cheap, easily disposable solution to help keep garages clean in Canada.

The substitutes & alternatives

Tidy Garage does not have any true competitors on the market. Its substitutes and alternatives are expensive permanent/semi-permanent foam pads for the garage, which do not help with the mess. Really, there is nothing on the market like it! It is entirely unique, and unique in its value proposition of helping you keep your garage tidy!

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person is Hugo Bender. He cares because he takes pride of ownership and likes things to be neat and tidy. Tidy Garage would save him mental anguish at always having a messy garage, and physical anguish at having to do the hard work sweeping and vacuuming it out as a Senior.

Our second key person

Our second key person is Pamela Bender, Hugo’s wife. She cares because, as a Senior she is worried about slipping and falling on gravel, snow, or wet concrete in the garage. Tidy Garage would absorb the liquids, and contain the gravel, meaning a safer garage and less worry.

Our third key person

Our third key person is Glenn Archibald, the owner of Bowness Hardware. Glenn aims to keep his customers happy, and stock products that they want. Bowness has a aging population, with many Seniors who would benefit from Tidy Garage. Not to mention other Canadians of any age sick and tired of a messy garage. Glenn can keep his customers happy, and returning with this unique product, while earning a bit of money.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

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6 Comments

  1. Customer (C)

    9

    Value proposition (VP)

    0

    Substitutes & alternatives (SA)

    8.5

    People (P) on the team

    0

    Offering (O)

    0

    Distinctive competencies (DC)

    8.5

    Hugo is the individual. Particular Canadians, and Seniors are the main customer. The customer is a human need, and has articulated their needs. The customers are reachable. The opportunity is significant (potentially Canada wide).

    There are different types of garage mats that you can put down, but none that are cheap, easy to install, and disposable. Putting down foam pads also does not contain the mess. As such there are very few substitutes and alternatives to the value proposition, as the product is unique among them.

    I believe with the experience of living in Banff, working in construction/homebuilding, coupled with a Business and Engineering degree to get this thing of the ground is unique amongst those who would have this idea. This idea was conceived and perfected by the extreme weather conditions localized to the Canadian mountains. If it is mountain tough, it can survive in the rest of Canada.

  2. Customer (C)

    0

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    0

    People (P) on the team

    8.5

    Offering (O)

    9.5

    Distinctive competencies (DC)

    0

    I believe that the value proposition solves a big problem for the main customer being Hugo, or people like him. Further the way it does so, saves time, and work. Lastly, I believe this is stated properly, to the point where he is excited and wishes the idea actually existed.

    For people I gave an 8.5, as even though this page has lots of information, the product pitch video lacks some of it. The members do have skills and do inspire confidence. Further additional contributors or partners have incentive to contribute. The idea can be easily patented so this is not a huge concern. Lastly I am inspired with this problem and this product!

  3. I forgot to mention the offering below. It is a 9.5 as it is clear that it is just a product being offered. The prototype is compelling, Hugo wants one! Further it can be offered in a way (it is cardboard) that meets financial goals (it is cheap and disposable, that is the beauty).

  4. Customer (C)

    9

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8.5

    People (P) on the team

    9.5

    Offering (O)

    10

    Distinctive competencies (DC)

    8.5

    From Jasmine Damaris, Taylors Fiancee:
    This is a great product for a demographic of elderly (60+) people. As we know there is a large portion of the population that will be entering this phase of their life. Safety is of a great concern for this demographic. I immediately knew that the product was aimed at elderly people and their concerns were safety from the pitch.
    As far as substitutes, or alternatives, I am not aware of any.
    The team is knowledgeable and believe that their life experience coupled with their schooling would be a great asset in the completion of this product. As well, the product fits with the creators mantra of making life easier.
    The prototype is very interesting and I enjoyed the many aspects of such a simple product. I can see this impacting my grandmother, and elderly aunties in a very positive manner, as it makes their life easy and safe.
    As far as the distinctive competencies are concerned, it can be easily imitated, however as the creator has explained, a patent on his superior design (pressure applied water soluble glue) would set him apart from the rest. As this demographic does not want to pinch pennies when it comes to safety.

    If you would like to contact me and discuss the Tidy Garage product more please feel free. I can be reached at 403-815-8172.

  5. Customer (C)

    9

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    9.5

    People (P) on the team

    9

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    From Taylor’s friend: Nicolas Dufresne

    Seems like a standard, must-have with a well organized value proposition with logistics and customer needs well thought-out and resolved with the product in an affordable, accessible, and easy to use way.

    Review leaves the audience wondering “Why has this not existed yet and where can I buy one?”

    The real spotlight of the proposition, however, is the familiar, and almost omnipresent compulsion to keep family (especially older generations) safe and stress-free. Many of us have seen how stressful it is when the time comes to relocate grandparents. Knowing that their assets are safe and concisely domiciled is a critical factor in easing transitions and projects such as these. The link to Hugo- an endearing and commonly felt notion in the home-care market aligns the product with the customer’s best intentions for his/her family.

    After reviewing the proposition, one global-market trend that I would anticipate needing to answer for is whether or not it is recyclable. especially being made primarily of cardboard.

    Beyond that, who doesn’t want a cheap, lightweight and safe compartment that can fit in the garage?

    Regards,

    Nicolas Dufresne

    Please feel free to contact me on my cell at 403-862-0539.

  6. Customer (C)

    9.5

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    8.5

    People (P) on the team

    9.5

    Offering (O)

    9.5

    Distinctive competencies (DC)

    9

    From Hugo Bender 403-860-0495:

    Well what can I say? I am very fond of Taylor, and glad he completed this project with me in mind. It’s true, I do often cut up and tape down large cardboard boxes in my garage to help keep things neat and tidy. This product seems easier!

    Depending on the price, I would certainly try out this product, and not to just help my nephew. It would save me significant work, although I would have to test it to see if it would contain all the gravel as a sweep may still be needed.

    From knowing Taylor for 6 years, I am somewhat fond of him, but do believe that he is highly educated, driven, and has what it takes to pull off this product.

    Thanks!!

    Hugo Bender