Who are we?
This is a team comprised of a single mechanical engineering with an avid passion towards promoting environmental prosperity. With the knowledge gained through my education, I possess the skills to design and develop this biodegradable cardboard bin liner. As someone who has been composting for the past few years, I possess a robust understanding of what could be improved upon within the current composting system and how to do it.
What are we offering?
Our venture is a biodegradable cardboard box that will act as a liner in green (compost) bins in various cities around Canada. This box will have a mechanism that latches on to the inside of the bin, which will give the user the option of when they want the box to be disposed of and replace it with a new one. When the latch us opened, the box will simply get disposed of into garbage trucks along with the waste inside of it on garbage day.
Who are we offering it to?
Our primary customer and user of this product will be homeowners who live in cities that enforce a composting system on it’s citizens. There are, however, many groups of people who also benefit from this product such as the city’s waste management team and also the composting facility workers.
Why does that person care?
Homeowners will be able to avoid the headache of having to purchase and locate biodegradable garbage bags. Instead of having to use multiple bags every week, they will have the cardboard liner which could potentially last them months (saving them money).
The city will benefit from having it’s citizens compost more responsibly and promote environmental prosperity.
The composting facility workers will have an easier timer sorting through waste as guessing whether or not certain bags are truly compostable or not (lots of citizens use non-compostable bags).
Our distinctive competencies
As an individual who is an avid composter who has been involved in it for many years and a mechanical engineer, I have the knowledge and skills to be able to create this product and convince society of the impact that it will provide. There are also a lack of products similar to this in the industry as of now, so being able to develop and implement it will serve as a big advantage.
The substitutes & alternatives
Our third key person would be the workers at the composting facilities that all of our waste gets delivered to. These workers are required to sort through all the waste and make sure that they only let truly compostable waste go through. There are many homes that are still using regular garbage bags due to the refusal of purchasing the more expensive option. Taking garbage bags out of the equation would make their jobs much easier.
Our concept pitch
Our personal pitch
Our first key person
Our first key person would be the homeowners and the actual users of our product. Composters find current solutions to their composting needs to be very ineffective and a huge hassle to compost responsibly. Currently, these people are required to purchase biodegradable garbage bags, which is expensive to use, or to simply dump their waste into the bin with no medium to hold, which will make the bin dirty and smell. Our cardboard bin offers an environmentally friendly, inexpensive, and clean solution to all of these current problems.
Our second key person
Our second key person would be the city itself. Ever since the implementation of the composting system, the city has struggled to fully enforce the system. There are still citizens who don’t compost responsibly due to the sheer hassle and economic disadvantages that it poses. Offering citizens a solution that will promote this responsibility will also offer the solution to the city that it has always been searching for.
Our third key person
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They care because …
Our promise to them is …