Bagesk

Your transformable Bag to a Desk

Our Idea

Who are we?

When I was 18, I was a member of a charity in my hometown. The city I used to live in was very close to Pakistan and Afghanistan borders. People in suburban areas were living in poverty and had very difficult lives. There were no suitable schools for children and teenagers and they did not have access to proper school accessories.

My name is Nazanin and I am the founder of Bagesk. I am currently a 4th-year mechanical engineering student pursuing my passion at the University of Calgary. I came from a Middle Eastern country, where not every student has the opportunity to study in a proper school. I considered this issue because I have seen this problem in the poor regions of my country. I am an engineer and using my engineering knowledge I can develop something useful for students in need.

What are we offering?

I am offering a product to students who do not have access to proper schools or school products. Bagesk is a bag made of cardboard that has the ability to be transformed into a small desk. This product is cheap and easy to manufacture. Bagesk is mainly made of cardboard which is a compostable material and it is environmentally friendly.

Product Features:

  • This is a two in one product
  • Can be used as a school bag and in a different arrangement can be used as a small desk

  1. Bag’s Features:

  • Has both shoulder straps and a handle
  • Comes in various sizes with different patterns and colors
  • Has a waterproof surface and it can be cleaned with a damped cloth
  • Mass of this product is between 0.9 kg to 1.5 kg depending on the users’ weight
  • Can carry up to 5 books/notebooks
  • Has an extra space for carrying the lunch bag and a water bottle

   2. Desk’s Features:

  • Its surface has different patterns depending on student’s age and grade, like multiplication chart, trigonometry, or the world map
  • Can easily carry the weight of 2 books on top while the student is writing
  • The stands of the desk are made of a thicker and stronger cardboard
  • Provides a proper sitting position for children with no harm to their spine and backbone

This product can be very profitable since cardboard is a cheap material and the only equipment required is a cutting device to cut the cardboard to the desired shape and pattern. The average cost of one unit is going to be about 10 dollars, which there is a 2 dollars profit in each unit.

In general, by having this product in developing areas I am bringing comfort to students’ lives. They no longer have to carry their belongings with their bare hands and they do not have to write on the ground.

Who are we offering it to?

The user of this product is little Joseph. He is living in a village in Pakistan and he doesn’t have a bag to carry his personal belongings to school. He also has no desks to write on. This is a product for students like Joseph in developing areas, who do not have access to proper schools or they are living in poverty and have no money to afford expensive bags and perfect desks.

The main buyers and providers of this product to these children are the charities and educational organizations. I have already contacted the charity I used to work with (Imam Ali’s Popular Students Relief Society), in my home country, and they agreed to buy 1000 units and see the children’s reaction towards this product. My 6-month plan is to reach out to 10 other charities in my home country and inform them about this product. Hopefully, with the positive experience, I have received from Imam Ali’s Charity I will be able to expand this product to other charities afterward.

Why does that person care?

Joseph and children like him care because they would love to go to school and become educated, but they cannot afford a fancy bag to carry their belongings to school. Sometimes, they lose their belongings because they do not have a backpack or a bag to carry their stuff. They care because they no longer have to sit and write on the ground. They do not want to take notes and write on the ground with a harmful body posture. By using this product, their backs will not get hurt anymore. They can sit properly without hurting their spine or backbone. They care because it is extremely cheap to afford this product. Simply, Bagesk is solving a huge pain for them.

Our distinctive competencies

I will share my story with my potential customers and they would know that I came from a background who has seen this problem too. They will know that I have seen this problem many times and I have a solution to solve this problem for their young children.

This product is valuable because it focuses on helping to have a better education in developing areas. It is a simple new idea since there is almost no other product like this one. It is cheap and at the same provides two options to the students. It can be used as a bag which can be transformed into a small desk.

To make sure that I am the only one in this market, I will be partnered with main charities and other organizations and will ask for exclusivity to work with them.

The substitutes & alternatives

Right now the only substitute for this problem is to have a regular backpack which may cost more than 25 dollars and wooden or plastic desks that costs about 80 or more dollars.

The alternative of having a Bagesk is to carry your belongings in your hands or in a piece of cloth and to sit and write on the ground with a bent spine and back.

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

The first key person is the main user of Bagesk; students who do not have access to proper school products in developing areas. These kids want to go to school and become educated just like other children around the world, but they cannot afford to buy school accessories. Some of these students have to work to get the money they need to afford necessary school supplies. This makes it difficult for them to study and work at the same time. These young children and teenagers want to use their knowledge to help improve their society in future.

They care because they do not have bags and desks. They have to carry their belongings in their hands. Sometimes they lose some of their stuff since they do not have a backpack to put all their belongings in there. At very young ages, some of them have to deal with back pain issues and discomfort because of the way they seat on the ground and write in an inappropriate posture.

Bagesk promises these students to bring comfort to their lives. They no longer will lose their belongings because Bagesk is offering a bag to them to carry their stuff. Bagesk also can be used as a desk in a different arrangement. These children will enjoy the comfort and ease to use this product.

 

Our second key person

The second key person is the teacher of those students. They look for students’ comfort and health. They also would like to train educated individuals to support the society in the future. They would like to motivate the students to study better and more effectively by providing a comfortable environment for them.

The teachers care because if a comfortable environment is provided, the students can hand in their homework without any delays and in the best form and shape. The students will also be more motivated in the classroom and at home to pay more attention to their studies. Therefore, the teachers’ job would be easier and more effective.

Bagesk promises to bring comfort in classrooms and helps to improve the quality of work done by students.

Our third key person

The third key person would be the provider of this kit; the charities and educational organizations helping to improve the quality of education in third world countries. These charities and organizations possess a helping attitude and they want to provide a comfortable situation for children in the poor cities of the world.

They care because they look for an affordable but good quality product to be able to provide to more children around the world. They want to stop poverty and hunger by training educated people and they care about education and knowledge.

Bagesk promises a high-quality product with a low price. Therefore, these organizations can buy more units and offer it to more children around the world.

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Your feedback and ideas

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4 Comments

  1. Customer (C)

    9.9

    Value proposition (VP)

    9.3

    Substitutes & alternatives (SA)

    9.9

    People (P) on the team

    9.9

    Offering (O)

    9.4

    Distinctive competencies (DC)

    9.5

    Wow!I think it’s so amazing and thoughtful and I also believe that you will achieve your goals.Bravo!

  2. Customer (C)

    9.7

    Value proposition (VP)

    8.9

    Substitutes & alternatives (SA)

    9.9

    People (P) on the team

    10

    Offering (O)

    9.3

    Distinctive competencies (DC)

    9.9

    Good job.

  3. Customer (C)

    9.9

    Value proposition (VP)

    9.4

    Substitutes & alternatives (SA)

    9.1

    People (P) on the team

    9.2

    Offering (O)

    9.2

    Distinctive competencies (DC)

    9.1

    I like the idea of helping poor students with this venture. That’s a wonderful and applicable solution in developing countries.

  4. Customer (C)

    9.4

    Value proposition (VP)

    9.5

    Substitutes & alternatives (SA)

    9.7

    People (P) on the team

    7.9

    Offering (O)

    8.9

    Distinctive competencies (DC)

    9

    The Idea seems to be intresting while it is targeted to aid poor people as well make a side bussiness. Definitely some modifications could be applied based on requirements. I loved the story behind it! Fingers crossed!