Cat Cave 

Stylish living fur your companion

Cat Cave, a modern, affordable living space for your fur companion. Made of 100% recycled cardboard, this product is environmentally friendly and provides cardboard loving animals with an aesthetically pleasing space to take a snooze or hide in.

No more ugly boxes lying around the house. Welcome Cat Cave and may your home look ever posh with this modern cat inspired furniture.

Our Idea

Who are we?

Inspired by modern living spaces and effective use of space, Cat Cave aspires to create furniture for the furry cat friend in your life. I am an inspiring entrepreneur and a new grad with a degree in chemical engineering with a biomedical specialization. My technical knowledge of material properties and chemical composition of materials has lead me to design a safe product for cats that utilizes used cardboard. This creates environmentally friendly cat products, which can be recycled after use. As the design lead of Moda, the Modular Furniture, I have experience creating aesthetically pleasing and functional pieces for modern homes and have also gained marketing and pitch experience. Utilizing my online business and small pet stores I will bring my product to market.

What are we offering?

Cardboard provides a simple and easy material for construction and creation of products. As it is readily used in packaging and many other industries, used and non-processed cardboard can be modified for other uses. Cat Cave utilizes used cardboard and constructs this material which cats love into a living space/toy that can keep them comfy or entertained for hours. The Cat Cave comes in multiple different sizes and shapes for your furry friend and can be easily recycled and made into something new. We are also offering animal friendly paints which allow for customizability.

This product will be selling for approximately $10 per Cat Cave and can be constructed at a low cost of $1 per Cat Cave. Mass sales of the product can lead to further discounts. Owners will have the benefit of having a stylish box for their fur companion and the cat can have a fun living space!

Who are we offering it to?

Cat Caves are primarily designed for cats in mind but they are versatile and can be purchased for all animals who love cardboard. This product is offered primarily to pet owners, targeting specifically those who own cats. Cats are known to enjoy cardboard boxes and this product provides a stylish box structure for a cat, while still looking aesthetically pleasing in a owners home.

Why does that person care?

As a pet owner, provide your furry companion with comfortable living quarters that can double as a scratch post. Designed for all animals but primarily cats in mind, this classy Cat Cave is inspired by a cats love for cardboard boxes. Owners can keep their homes looking sleek and clean, while still providing their fur companions with the boxes they desire. This highly affordable alternative to just boxes is a wonderful addition to a home. These Cat Caves are also constructed in a sturdy manner with multiple layers, thus allowing a cat to also use it as a scratch post for entertainment. This gives owners a stylish alternative that combines both a comfy living space for their fur companion and a scratch post entertainment together in one. Also for those environmentally aware, these products are made of 100% cardboard and can be recycled.

Our distinctive competencies

Unlike standard cat huts, Cat Cave will be on the market at a much lower price of approximately $10. Most current cat huts and scratch post that are on the market have a price tag of approximately $50 or more. Cat Cave is designed to have multi-functionality of a comfy living space for your pet and a scratch post. This was achieved at a much lower cost due to the material being used (100% cardboard). By using an intricate woven cardboard design, Cat Cave is built to be sturdy for use but also replaced and disposed of as it wears down. But at a largely discounted price this is a great alternative, as pets due go through toys and living spaces at a fast pace. It is also environmentally friendly as it can be recycled after use.

The substitutes & alternatives

Alternatives to Cat Cave are the various cat huts and scratch post currently on market. These are often designed to last for a longer duration of time and are made of synthetic materials. These also come at much higher prices ($50+), which makes then more expensive to replace.

Substitutes include cardboard boxes. These often come from packages you still want, such as board game boxes. Or they can be in the form of less appealing designs, such as boxes for yogurt or delivery boxes. Cat Cave takes recycled cardboard and forms it into something more aesthetically pleasing. Thus, making home owners want to display the Cat Cave, while giving the fur companion the cardboard it loves.

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person is the pet owners who want to invest in purchasing items for their pets. They care because having invested time and money in bringing up a pet, they care about their pet(s) well-being and want them to live a fun filled lifespan. Our promise is to provide your fur companion with an affordable living space that doubles as a scratch post toy, as it was designed with cats in mind. This will keep you fur pet entertained during the day and give them a space to sleep at night. Thus, keeping them away from the owners furniture. Made of 100% cardboard, it is fully recyclable.

Our second key person

Our second key customer is small pet store owners. Small pet store owners can provide customers with a larger variety of goods that are of a unique style, which keeps them in business. Our innovative Cat Cave will capture the market of pet owners whose animals (particularly cats) love cardboard spaces. As well as, owners who are also environmentally conscious and want an affordable living space for their pet.

Our third key person

Our last key individual is the animal itself, in this case the target is cats. Cat Cave considers the cats love for cardboard and utilizes this material to produce a product their owner would be happy with displaying around the house at all times. Thus, allowing the cat to have its favorite cardboard space available to them at all times.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

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4 Comments

  1. Customer (C)

    10

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    8

    Idea is very interesting. Our cat has always loved boxes, and I would much rather have this product in my house than a pile of boxes from the checkout at Costco. I’m curious to see what other designs you can come up with using just cardboard!

  2. Customer (C)

    8.3

    Value proposition (VP)

    6.5

    Substitutes & alternatives (SA)

    8.9

    People (P) on the team

    9.3

    Offering (O)

    9.3

    Distinctive competencies (DC)

    8.3

    I like this idea! Cats love cardboard, and I’m sure they’ll love the cat cave.

    The customer, product itself, and the execution of this idea is very well throught out. My only concern is the value proposition – it seems like the value is affordability. This could present itself as a problem because it’s very difficult to compete with others on price, even if you’re making a cardboard product.

    Cheers!

  3. Customer (C)

    9.3

    Value proposition (VP)

    9.2

    Substitutes & alternatives (SA)

    8.7

    People (P) on the team

    9.4

    Offering (O)

    9.5

    Distinctive competencies (DC)

    9.3

    This is so cute, I know everyone will love it.

  4. Customer (C)

    9.5

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    10

    Offering (O)

    8

    Distinctive competencies (DC)

    9

    Nice idea! I don’t have a cat but if I did, I would definitely buy a Cat Cave for them.