We are Team Awesome, a group of mechanical and chemical engineers from the University of Calgary. Brought by our passion to deliver impactful solutions, we have brought our unique skills and talents to deliver quality to Moda products:

Emily Lee (Team Lead)

Emily has experience in design, engineering and project management. She provides the guiding direction for the Moda Project and ensures all deadlines and work is completed in a timely, efficient, acceptable manner.

Teng Rong (Marketing Lead)

Teng has experience in B2B and B2C marketing through previous ventures online. He designs landing pages and web sales portals, and helps to make Moda accessible to potential customers online and in partner stores.

Austin Hartley (Manufacturing Lead)

Austin has experience in building furniture for retailers. His experience with AutoCAD and Solidworks, along with practical furniture experience helps the team bring designs to life.

Joel Adams (Engineering Lead)

Joel has experience in furniture through his work as a carpenter and is a seasoned mechanical designer. His wealth of experience with loadings and joint design to ensure the safety of Moda products.

Michelle Cheng (Design Lead)

Michelle has experience in design through prior ventures and is an avid travelling artist. She travelled the world to gain knowledge on popular trends and styles, and has an intimate understanding of lifestyle of different places.

We are offering a fully modular furniture to turn static rooms into dynamic living spaces. Built with high quality materials, the pieces of Moda can be assembled into various furniture to meet the needs of your home. The ModaCube is an innovative pop-and-lock piece that helps connect each piece to another, without instruction manuals! Having an extra guest over? Feel free to take your coffee table apart and assemble it to an extra chair. Easy to assemble, portable and light, Moda brings creativity and functionality in your home!

Moda is infinitely reassemble-able like a set of Lego, it is 100% modular, does not require any tools for assemble, and does not require instruction manuals. Moda allows for creative minds to own their living space.

We are offering to those of you who want to fully own your lifestyle. With Moda you’ll have full control to design and create your own living living space designed to your needs and your wants. Especially students and professionals that move ever so often, light and portable Moda can be disassembled and reassembled with ease to their new homes.

Our target audience is Casey, a mother of 3, living with her husband in busy Hong Kong. Space in their apartment is limited due to the dense population of Hong Kong. She wants contemporary furniture that fits her limited space and needs. She must utilize the small space she has for multiple purposes. Moda’s modular furniture will allow her to use the same space for different purposes by changing the look and furniture in the room at the time. 

The core of Moda is the fact that it is easy to assemble and disassemble (without tools or instructions) and it’s the only fully modular furniture in the market. Cool and innovative way to decorate your home, or an easy grab-and-go moving furniture, Moda is an easy personal touch to any living space.

Modular furniture that is easy to assemble and disassemble allows individuals to take apart and store pieces that are not being used in the current design. It also allows pieces from one design to be used in another as they are all standardized to work with all designs sold by Moda. This means that individuals with limited space can continuously utilize the same pieces to build the piece of furniture best suited for their needs at that moment. Also, the pieces are simple and easy to store when not in use. Some specific designs take into account the importance of storage of excess parts and thus this is incorporated into the design itself.

What makes us unique? Well, first of all we are all students and have experienced or known of someone who has had to move to a new city for a job and had to budget for furniture. Unfortunately, budgeting for furniture or not, if things don’t work out at your new city, you’ll have to sell most of your large furniture: a huge hassle.

We’re also are a team of engineers who has experiences in the plastic-polymer manufacturing industry and mechanical design. With our competent team Moda’s furniture pieces will have Moda Locking mechanism, that’ll fully integrate with each other. With easy assembling, not only will it save you time and money, but a way to unleash your creative juices! Unfortunately, Moda is not compatible with other furniture portions and can only lock with other Moda pieces.

There are no market-ready substitutes for Moda, as modular furniture. The ModaCube design provides a temporary competitive advantage that we hope to turn into a long term brand advantage.

However, there are alternatives to Moda, namely:

• Ikea furniture is somewhat disassemble-able but loses quality with each iteration, and requires lots of time and tools
• Traditional furniture exists, and smaller furniture may be an alternative
• Fully furnished apartments exist, however the rooms are static in functionality