The Cardboard Coozie

Our Idea

Who are we?

My name is Chris Sweeney, a geomatics engineer and beer enthusiast. I am hoping to revolutionize the way beer is packaged and sold to consumers. I am a hardworking blue collar guy, that is seeking a simple solution, for a problem that most people have, but don’t really realize it.

What are we offering?

A beer coozie that comes with the beer. In the cardboard 6 pack, you just tear away the beer and the cardboard stays around the beer to insulate it

Who are we offering it to?

Beer companies that are struggling to get off the ground. Consumers love beer merchandise and promos. This beer coozie will help them make more sales and establish a customer base.

Why does that person care?

At no extra cost to the consumer, they can have a colder beer for longer. The cardboard coozie is also environmentally friendly, which is important to our customers in this day and age.

Our distinctive competencies

Coozies are nice to have, but if you’re going out and forget it, then you’re out of luck. WIth Cardboard Coozie, the coozie is always with your beer. No one else has utilized the cylindrical cardboard 6 pack before.

The substitutes & alternatives

  1. Buying a foam beer coozie and carrying it around with you
  2. Not having a coozie, but your beer gets warm before you can finish it. Ruins the taste
  3. Buying a regular 6 pack, but there is no cardboard coozie attached with it

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person is Sam, a hardworking blue collar guy.

They care because after a long week at work, he wants to go to the lake and enjoy a nice cold beer down by the water. Unfortunately, he’s a forgetful guy and he rarely remembers to bring a beer coozie with him.

Our promise to them is the cardboard coozie, a built in coozie that comes with the 6 pack of beer. He will never have to remember to bring a coozie, because it will always be there on the next beer he grabs.

Our second key person

Our second key person is Dale, a local craft beer owner.

They care because he is struggling to sell his product in a flooded market where the huge beer company corporations have a stranglehold on the market.

Our promise to them is to partner with them and give them an edge on the market. The Cardboard Coozie is a fresh face that will grab the eye of consumers, and will bring their attention towards lesser known craft beers.

Our third key person

Our third key person is Chad, who is the President of a new Fraternity on Campus.

They care because Chad is looking to get their name out to the rest of the students on campus, in order to get new pledges and get their frat house up and running. Trouble is, he needs a cheap advertising scheme to get the word out.

Our promise to them is partner up with them and get their logo on our beer coozie. The coozies are customizable and able to be printed on. Beer is a huge product for students, so Chad should have no trouble advertising his frat house on campus.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

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3 Comments

  1. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    8.5

    People (P) on the team

    10

    Offering (O)

    9

    Distinctive competencies (DC)

    10

    Now when Chris nurses his beer it will stay cold the whole time! good idea big fella ( ͡° ͜ʖ ͡°)

  2. Customer (C)

    9.5

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    10

    Offering (O)

    9

    Distinctive competencies (DC)

    10

    A unique idea. As someone who tends to enjoy their beer a bit more than the average bear, I can really see the potential. I like the idea that I don’t have to bring a coozie with me, I feel like that’s not exactly the coolest thing to do anyway.
    Additionally, the idea that you would do this to help support up and coming beer companies is a noble approach and I don’t think the value of that should be undersold.

  3. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    Wow can’t wait to crush some outdoor beer pong down by the lake with my cardboard coozies and cardboard cup guard. And my beer will be cold! you should partner with Scott and combine forces to create a super company.