Introducing

Nailed It!

Our Idea

Who are we?

My name is Monica Tamang and I am the designer of Nailed It!. I am a motivated, dedicated and hardworking third year University of Calgary undergraduate student in chemical engineering who has an interest in innovation and entrepreneurship. This interest has inspired and motivated me to design a product that will better people’s lives. I have combined my concern for personal hygiene with my love for the environment to create my product, Nailed It!. As the designer of Nailed It!, I have background knowledge in the area of personal care such as hair, eye and makeup preparation, nails, etc. as well as experience in working with cardboard material. Although Nailed It! is being developed, I am continually searching and exploring new opportunities to improve my product to meet customers’ needs. My main goal is to ensure that customers are satisfied with my product and be able to expand my venture all across the world.

What are we offering?

Nailed It! is a product that allows users to trim their nails without the mess or stress! It is a manicure and pedicure station that serves as an effective nail catcher. The station includes common nail related items such as a nail clipper, file and buffer. It has a handle so that it can be carried anywhere. One of the main features of the station is the placement of the users hands and feet. The size of stations vary depending on the users’ hands and feet size. Other features of the stations are the “Nailed It! Broom” and “Nailed It! Garbage Bin” which are used to sweep and remove the unwanted nail clippings from the station so that they don’t have to carry the entire station to the trash can. It also has a built in storage space to store the users’ nail related items such as nail clippers, file, cuticle remover, etc. to make it convenient for users to have everything in one place.

Nailed It! will also be contracted with Walmart. The profitability breakdown of my business is $10/unit as the retail price, $4/unit for the manufacturers and $1/unit for Walmart (sales per unit) resulting in $6 gross profit. 10% ($0.60) of the profit is contributed towards EcoTrust Canada and $2.40/unit for other expenses resulting in a net profit of $3.00/unit. Based on the numbers shown, our target is to increase sales volume at 100,000 units per year in Canada. At a reasonable price and high value, my business has the potential to be financially sustainable.

Who are we offering it to?

Shiva Tamang, a father, who is between 20-50 years of age has always been using paper towel to catch his nail clippings but he struggles every time to prevent the nail clippings from flying everywhere. He is tired of collecting all the unwanted nail clippings that don’t fall on the paper towel. Not only does he find this to be a problem but it also takes time for him to find all his nail tools because he stores them separately in the washroom. Nailed It! is aimed towards users who are like Mr. Tamang. I am targeting adults who are well-organized, maintains a clean area around them, cares about personal hygiene and trims their own nails. Based on the survey conducted, it shows that about 77% of people that are 20-50 years old are willing to purchase this product. I have also talked to Neddie A., the manager of one of the Walmarts in Calgary, AB and she thought this product was practical, organized and convenient. She also mentioned that she has “never seen anything like this before.”

 

To expand this business further, this product will also be introduced to the Walton family, the economic decision maker who can help place my product on the shelves of many different Walmart stores all around the world. Since Walmart leads the personal care market by $40B, my product is able to be implemented in 410 Walmart stores and has the potential to reach 1.2M customers in Canada. Within 3 months, it will be citywide, within one year, it will be nationwide and within 5 years, it will worldwide in over 11,700 stores serving 270M customers. 

Why does that person care?

With the use of this product, users will be given the opportunity for to have a better experience when trimming their nails. Not only does this product serve as a nail catcher but it will also save time cleaning and searching for the nail clippings around the area.

But WAIT! This station is perfect for those who want to keep their nail related items in one place so that they are ready and prepared to get the job done. This will reduce the amount of time users take to find and gather all their tools required for trimming their nails.

But WAIT, THERE’S MORE! This station is not just limited to using it at home. It is lightweight and portable so that users can easily take it on the go – anywhere, anytime.  

However, this product is also important for the buyer and managers of Walmart stores as well. Nailed It! benefits the buyer in such a way that it can turn users into loyal Walmart customers. Based on the survey, it shows that about 43% of people shop at Walmart at least one a week and purchase items from the personal care area. Since my business will be exclusive with Walmart, Nailed It! will only be offered in Walmart stores across Canada. Walmart will be known having my product only in their retail stores. It will also benefit the manager by increasing customer satisfaction. This will also help to continually increase sales in personal care in Walmart as well as increase the number of Walmart shoppers.

Our distinctive competencies

Although there are substitutes and alternatives, there are many features of the station that makes the solution distinctive from others. Nailed It! is an Eco-friendly station made completely from cardboard. This station provides space for the users’ to place their hands and feet on the station itself which allows users to have a more comfortable place to trim their nails rather than on the carpet or floor. It has a built in storage space where users can have their essential nail related items all in one place while trimming their nails. It is a cost effective product because it does not require any power source such as batteries, outlet, etc. Nailed It! will be also exclusive with Walmart creating a barrier to other competitors.

The substitutes & alternatives

The only similar products offered in the market are CUTHUT and No-Mes Nail Clippers. CUTHUT is a nail catcher that fits onto each individual finger which includes a nail clipper, file, buffer, magnifier and an LED light whereas No-Mes Nail Clippers is a nail clipper that has a small storage attached to it. 

Alternatively, users can use common items to catch their nail clippings such as paper towel, plastic bags, towel or just leave their nail clippings on the floor to clean up afterwards. 

My product is unique in a way that it provides users with an effective solution. It does not require additionally purchases of batteries and it saves money for users because rather than having to buy each nail tool separately, this station already includes a nail clipper, file and buffer.

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

The first key person is the main user of this product; the adults who are between 20-50 years of age who mainly struggle with catching their nail clippings. The biggest problem they face is unable to catch all their nail clippings using common methods such as using a plastic bag, paper towel, etc. If unwanted nail clippings are not found or removed from the area, it will result the production of germs and bacteria which creates an unsanitary environment. They want to have a portable, convenient and an effective way to have a better experience with trimming their nails.

Our second key person

The second key person is the owner of Walmart, the Walton family. They are the main buyer and economic decision maker for implementing this product in Walmart stores all across the world. The Walton family is continually searching for new ways to increase sales in the personal care market and increase the amount of customers in their stores.

Our third key person

The third key person is the manager of Walmart. They have the ability to influence the decision about implementing the products on the shelves. The manager’s main goals are to make their customers happy and improve customer satisfaction as well as increase sales volume.

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Your feedback and ideas

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3 Comments

  1. Customer (C)

    7.6

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8.9

    People (P) on the team

    9.1

    Offering (O)

    8.8

    Distinctive competencies (DC)

    8.9

    Nailed it! is a great great idea and honestly, it solves the problems I have for a long time. I have a hard time looking for my nail clipper everywhere as it is small. It is also hard to collect my nail clippings afterward. And I always find nail related stuff very expensive, but with the price stated by the designer, I am willing to buy it definitely. Nailed it! is going to improve my well-being. It has almost no substitutes, making it very distinctive. I am looking forward to seeing this product in the market in the near future!

  2. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    The concept of the Nailed it! is a practical and user friendly. It’s fair price and great value provides users comfort and confidence. Retailers will be glad to see the Nailed it on their shelves and watch the number of satisfying customers and sales grow rapidly. It has a high potential in the future market. Definitely, credit goes to the designer of this new innovation. A+

  3. Customer (C)

    8.1

    Value proposition (VP)

    8.7

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    8.1

    Offering (O)

    9.2

    Distinctive competencies (DC)

    10

    I find this product easy to use and comfortable. I would recommend this product to my friends and families as well as to those who own a manicure and pedicure business.