My name is Austen Hartley, I am a 5th year mechanical engineering student that has a passion for design and innovation. I also consider myself a little bit of an environmentalist. I believe that small changes over long periods of time can make a huge impact. Which is why I have created a small change that you can implement in your life.
I have created an alternative solution to the common household item, the coat hanger. Traditional coat hanger are usually made of plastic or metal and occasionally wood. All of these options create a large environmental footprint from production to disposal. Additionally, they can be relatively expensive given the simplicity of design and function.
The Green Hanger is the solution. I have created a fully functioning version of the common household item made completely out of cardboard. The Green Hangers are not only completely recyclable but also made from already recycled cardboard, and priced at a point that you can finally have enough for all your clothes.
The Green Hanger is perfect for people who are either or entirely
Environmentally conscious – trying to reduce their carbon footprint
In temporary living – For example students
Looking for a cheap alternative – Anyone on a budget who is home shopping
The value of the Green Hanger is important to our customers because they too care about the changing environment around them and would prefer to recycle and reuse than to create waste. Our customers may not be interested or may not be able to afford the traditional two to four dollar per hanger price. And finally, our customer loves that when they’re done using them, they can just fold and recycle them rather than worry about disposing the metal and plastic properly.
As a Mechanical Engineer I can assure our customers that the design will not only be visually appealing and recyclable – but it will also be stable enough to hold those heavy winter jackets. I plan to sell the coat hangers on my two existing platforms that I am already familiar with – Amazon and Shopify stores. I can handle everything from online marketing to shipping. and production.
There is currently only a few options on the market. Metal coat hangers, plastic coat hangers and wooden coat hangers. All of which are not only expensive but also have large carbon footprints. The reason these alternatives are expensive is that during production, they have to either wire draw the metal ones, melt and mould the plastic ones, or cut to shape the wooden ones. The green hanger is extremely easy and cheap to make.
Our first key person is a Mom shopping for home accessories for their new home.
They care because environmental footprint is something they value.
Our promise to them is a coat hanger made from recycled material that can be recycled again once done.
Our second key person is all individuals who strongly care about the environment and are always finding substitutes to traditional alternatives
They care because they value their environmental footprint and are always looking for ways to reduce it.
Our promise to them is the most environmentally friendly coat hanger ever made
Our third key person is people who are moving or living in temporary residence such as students and professionals who travel often
They care because spending money on an object like a coat hanger is a pain and disposing of them is also a pain
Our promise to them is a cheap and easy to dispose of solution
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