Our Idea

Who are we?

We are BurningBoard, the people dedicated to giving your homes, schools, offices and gathering spaces a boost in fire resistance at a fraction of the cost!

Let our cardboard be the only thing that burns!

What are we offering?

Here at BurningBoard, we offer you… yes! You guessed it! A ‘board that’s meant to burn! 😀

 

What’s so useful about a piece of cardboard burning, you ask? Imagine this: Fire is spreading within a room, and it’s not long before it reaches the door. This door happens to have a cardboard panel attached to its face. This is the BurningBoard. Now those flames are licking at the cardboard, consuming all that delicious recycled paper layer until it turns to ASH.

 

But lo and behold—the presence of the flame is precisely what triggers the combustible treasure chest to release its contents: fire retardant. The flames are no match! As the fire retardant is released, you achieve the following effects:

 

  1. The fire slows down from spreading room to room
  2. Flames are kept away from the door handle
  3. With the distance between the door and the flame, there is a reduced impact of the phenomenon where fire “jumps” out at you when you open the door and more oxygen flows in

 

This one-time-use product is very cheap. It’s the combustible property of cardboard that makes it all happen!

Who are we offering it to?

BurningBoard is meant for those with any type of door that closes automatically, and would like a cheap and effective way to control a flame. BurningBoard’s maximum effectiveness is achieved when the door is closed while the fire is attempting to spread.

 

Organizations and private owners alike will love the cheap and minimalistic style of the BurningBoard!

Why does that person care?

Fires are devastating, capable of reducing everything you own into ash, or claiming lives. They’re unpredictable, but the fact that rooms have doors isn’t. The few dollars spent on a BurningBoard could buy you the time to save all of your possessions, your home, your family, your own life.

 

Control the flame.

Control the cost.

Our distinctive competencies

Our president, Michelle, has used her extensive knowledge in Civil Engineering and Structural Engineering to assess the material properties and structural integrity of cardboard. Her technical ingenuity combined with her fear of getting burns has led to the development of BurningBoard.

 

The substitutes & alternatives

Fire Doors are fire-resistant doors that typically holds for 20 minutes at minimum in the heat of a flame. These fire doors are expensive. The cheapest of fire doors are around $300, with the price range reaching up to thousands of dollars! BurningBoard will only cost $20 per board, a fraction of the cost, with the same effect!

There are other DIY alternatives to converting your door into a Fire Door, and to do so, you must take seven steps. With BurningBoard, you only need one: Place the board on a door of your choice!

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person is the typical homeowner with a room, or several rooms, that they would like to increase the fire resistance of. This could include the doors leading to laundry rooms, bedroom, or doors separating kitchens and living spaces with fireplaces from others. With this product, they will have the peace of mind knowing the most flammable places of their private property are contained from the rest.

Our promise to them is that we will provide a product that will protect their private possessions from the areas of their home more prone to flames.

Our second key person

Our second key person are organizations such as schools or offices. These are individuals that have to manage many separate rooms, and would like to contain the damage in the event of a fire. With BurningBoard, they will save thousands of dollars while still being able to implement the same fire-resisting properties as any fire door.

Our promise to them is that we will provide the most cost-efficient solution possible for the damage mitigation and protection of the many people in their building.

Our third key person

Our third key persons are storage facilities that store flammable goods and highly combustible items. Since these places are far more likely for fires to occur, they would need to have more defence measures in such an event. BurningBoard can provide a cheap add-on to their existing systems.

Our promise to them is that we will improve the fire resistance of their facilities.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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3 Comments

  1. Customer (C)

    8

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    10

    Offering (O)

    9

    Distinctive competencies (DC)

    8.5

    Love this idea overall! I believe there is a solid market for the BurningBoard.
    I approve of the super low cost and the ease of installation. Fire hazards are huge and there are definitely a large number of people who are afraid of getting burned as well.
    The only two issues I am having is that you’ve highlighted that offices will be one of the key people, some offices do have glass doors throughout them so I am not sure if they would be willing to sacrifice that transparent ‘aesthetic’ for another fire retardation method. The other issue is that I am not sure how effectively you will be able to bring this product to market. It would have been awesome if you had connections with firefighters or other individuals in the field of fire safety.
    BurningBoard is super feasible and definitely has the potential to be extremely impactful. I believe that with BurningBoard, the safety of Canadian homes, offices and schools will be significantly increased. Thank you for putting your energy into saving our lives.

  2. Customer (C)

    8

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    9

    Love the idea and the knowledge of how fires spread and the fact that fires grow when you open doors as it gets more access to oxygen. Pitch was very well articulated and effective. Attention to detail about the door handle heating up is also a nice touch.
    Might have steep competition in fire protection market but a very affordable product is always a plus.
    People on the team are skilled and passionate about fire control and design.
    With BurningBoard every school, homeowner, organizations and storage facilities can be protected without going bankrupt!

  3. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    8

    Offering (O)

    10

    Distinctive competencies (DC)

    6.5

    You could probably use an experienced fireman or designer of fire envelopes on the team.

    Other than that this idea is amazing! The simplicity juxtaposed against the serious nature of the problem leads to a very fine solution. The aesthetics can be altered for an additional cost if necessary, and the variability of the size means it can fit onto any door!

    Your customer base is HUGE, there are plenty of people who would consider this a priority (like parents with a newborn) as minutes can matter in an emergency.

    I think another potential customer would be apartment buildings, since so many people can be affected by a single mistake of one resident.