The Beer Holster

The opportunity to quick draw your beverage, responsibility.

 

Our Idea

Who are we?

I’m a beer enthusiast with a background in mechanical engineering and design of rugged cardboard products.

What are we offering?

I am offering the ability to keep your beer or beverage close at hand and safe for an entire social experience. Additionally, it offer the ability to disregard the holster at any point throughout the night.

Who are we offering it to?

Individuals who are interested in drink beers on the go and who often need their hands while drinking their beer.

Why does that person care?

The ability to keep your beer close to you and safe while on the go. Allowing for increased mobility and freedom. In addition, they dispose ability of the cardboard beer holster allows the user to discard it partially through the night.

Our distinctive competencies

The ability to complete two handed activities while keeping your beer at an arm’s reach. Additionally, the ability to dispose the holster is unlike any other product and removes the commitment to carrying the holster all night.

The substitutes & alternatives

The main alternative would be a leather beer holster or more traditional tables or friends holding your beer.

 

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

The first key person is the holster user.

They care because they want to enjoy a social experience without worrying about the safety of their beer.

Our promise to them is the ability to keep their beer or beverage close at hand and safe throughout their social experience.

Our second key person

Our second key person is those in the vicinity of the person beer holster user.

They care because they’re concerned about individuals spill beer on them. Also often waiting for the individual to find their placed beer.

Our promise to them is that their social experience will be improved by the user being more engaged and less distracted.

Our third key person

Our third key person is owners of the establishment that the holster wearer is in.

They care because they’re concerned about individuals being irresponsible while consuming beverages. Additionally, they’re concerned about individual spilling and therefore hurting the experience for individuals around them.

Our promise to them is that the beer holster does not encourage overindulgence. It encourages mobility and therefore engages the user in activities reducing their rate of consumption. In addition the holster will reduce potential accidents, improving the experience for the whole group.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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3 Comments

  1. Customer (C)

    8.7

    Value proposition (VP)

    7.7

    Substitutes & alternatives (SA)

    9.8

    People (P) on the team

    9.7

    Offering (O)

    8.3

    Distinctive competencies (DC)

    9

    I like this product, for event like Craven or concerts it would definitely be useful.

  2. Customer (C)

    7.8

    Value proposition (VP)

    7.5

    Substitutes & alternatives (SA)

    9.7

    People (P) on the team

    9.3

    Offering (O)

    6.8

    Distinctive competencies (DC)

    8.3

    I like the product but I personally wouldn’t use it. I don’t wear a belt often and I’d be concerned of how it looks.

  3. Customer (C)

    7.8

    Value proposition (VP)

    9.4

    Substitutes & alternatives (SA)

    7.6

    People (P) on the team

    9.2

    Offering (O)

    8.7

    Distinctive competencies (DC)

    6.6

    I like this idea! I drink beer (although not regularily) and I can definitely see a use for this product. I can’t really see anyone buying a pack of beer holsters though. Maybe it can be distributed to bars and be branded like the bar coasters. A big branding business behind this product will make it a lot stronger. Cheers!