Logo Created By: Daryl Patalinghug

Our Idea

Who are we?

My name is Jill and I’m a civil engineering student at the University of Calgary.

I would like to find a way for more individuals to be more environmentally aware.

I would also like to help the environment by reducing the use of disposable plastics.

What are we offering?

The Utensil Case

A simple cardboard box which makes carrying your reusable utensils around easy!


  • Small (approximately 22 cm x 3 cm x 3 cm) and sturdy – making it easy to carry in your backpack or purse
  • Lined with parchment paper that can help soak up excess food. The liner can be changed and recycled to help keep the case clean and to reduce the smell
  • Area where you can store napkins to wipe your utensils before putting them into the case
  • Possible to flatten box for easy storage
  • All materials are recycleable (cardboard and parchment paper) which completely eliminates plastic waste
  • Small action to help reduce disposable plastics from ending up in the landfill and environment

Who are we offering it to?

  • Individuals who would like to be more sustainable
  • Individuals who are on-the-go such as travellers and campers
  • Families with childern

Why does that person care?

Unless someone like you cares a whole awful lot, nothing is going to get better. It’s not.

– The Lorax (Dr. Seuss)

Using disposable plastics once and throwing them away can really add up. This product helps each individual be more sustainable. By making this small change (bringing your own utensils), each individual can help to reduce plastic waste each day. As Dr. Seuss said it starts with you.

Our distinctive competencies

  • Avid supporter of sustainable practices
  • Previous project on sustainability called the Reusable Dish Program
  • Project finished as one of the top 5 projects of the class
  • Future ideas: Present idea to organizations that promote sustainability such as the SU at the University of Calgary
  • Continually consults with target consumers to improve product

Other skills:

  • Experience in graphic design using Adobe Illustrator

The substitutes & alternatives

There are plastic utensil cases available. However, this cardboard utensil case is completely recyclable making it more environmentally friendly compared to the plastic alternative.

Compared to plastic cases, this product is:

  • Simple
  • Feasible – can use prefabricated boxes and customers include University of Calgary students
  • High Impact – product is 100% recyclable which completely reduces plastic waste from the use of plastic utensils


Our Pitch

Our concept pitch

Our personal pitch


The Value

Our first key person

Our first key person is Julie. Julie is an individual who is environmentally conscious and is moving towards more sustainable practices.

Currently, Julie carries around her own reusable utensils in a plastic bag. Every few days she throws out the bag and replaces it with a new one. Julie knows that this is not a very sustainable practice and would like an alternative.

Our promise to Julie is a cardboard utensil case that makes it easy for her to continue to carry around her own reusable utensils. The case is also 100% recyclable (both the cardboard and parchment paper), which creates a more sustainable solution to her previous use of plastic bags.

Our second key person

Our second key person is Jake. Jake has a busy lifestyle – he loves to travel, hike, and is always on-the-go.

Jake brings his own meals and would like a more convenient and professional looking way to carry around his utensils.

Our promise to Jake is a utensil case that can handle his busy lifestyle. The case will be small and sturdy and easy to carry around in his bag. The case can be flatten when not in use to provide easy storage. Also, the design of the case will be simple and professional looking, while showing that he would like to do his part to help the environment.



Our third key person

Our third key person is Joyce. Joyce is a parent with a daughter.

She cares because she would like her daughter to be more aware of her impact on the environment. She would like to encourage her daughter to be more sustainable in a simple and safe way.

Our promise to Joyce is a safe, convenient, and clean way to encourage her daughter to use reusable utensils instead of disposable ones. The utensil case is made out of completely recyclable materials. The inside is lined with parchment paper that can be easily changed and recycled to keep the case clean and to reduce smell. There is also an area for napkins to easily wipe or to wrap the utensils in.

There will also be a sticker system included to help encourage her daughter to use the case. By using the stickers to keep track, her daughter can understand how her use of reusable utensil can add up and help reduce plastic waste.


Your feedback and ideas

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