Smart Drop 

Book a court near you!

Our Idea

Link to idea napkin:

https://docs.google.com/drawings/d/1hnnzHCf4Kx9aVCfvKld4mWFZvtxQ7fFuBINR8y2TfsU/edit?usp=sharing

Who are we?

-We are a group of six software engineering students with strong athletic background.

-PM experience + Developer experience + active in local badminton scene.

What are we offering?

-A service to view and book the closest and best available drop in courts for any given time frame and location in Calgary.

-Booking software for facilities who don’t have the service currently.

Who are we offering it to?

-Badminton players looking for closest/best drop-ins.

-Facilities looking to fill unused drop-in times.

Why does that person care?

-Tedious to find the closest court, compare prices, and check availability.

-Easier for facilities to fill booking slots if customers can do it themselves..

-No existing alternatives for customer facing booking solutions in Calgary.

Our distinctive competencies

-facility owner to receive iterative feedback during development.

-Support from former Olympic athlete

-First to market.

-We have contacts with Badminton Alberta (Executive and Technical Directors) to collaborate for potential site hosting and funding.

The substitutes & alternatives

-Badminton Alberta website lists facilities but no way to book online: https://www.badmintonalberta.ca/page/5098/Zone-3–Calgary

-https://badmintoncalgary.com/ offers a detailed list of local courts but does not offer search, booking, or filtering options.

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Our Pitch

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The Key Personas and the Value They See

Badminton Alberta

Badminton Alberta is Alberta’s central badminton organization.

They care because it gives them the opportunity to grow the game of badminton

Our promise to them is that we will help expand their sport by decreasing the barrier for potential players to book a court.

Drop-In Badminton Players

Players looking to play drop-in badminton have no way to see capacity of drop-ins or sort facilities based on preferences, and no aggregator to reference.

They care because it can improve their drop-in experience by making courts easier to book and no more waiting for games.

Our promise to them is to deliver a easy and convenient way to book and discover courts so that players both new and experienced can have a better experience.

Facility Owners

There are about 30 facility owners in Calgary, about 10 of which are are large/major facilities, none have customer facing booking.

They care because our booking service will fill more drop-ins at non peak times, improve customer satisfaction, reduce admin costs, and limit no shows and reduce lost revenue.

Our promise to them is that we will provide them with an easy to use booking service that will increase their recognition and improve business.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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13 Comments

  1. Customer (C)

    8.5

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    8

    Offering (O)

    8

    Distinctive competencies (DC)

    9

    Clear customer, clear product. Currently existing solution is annoying, doesn’t provide live updates nor booking, so that makes an app like this seem quite useful. Facility owners could benefit quite a bit from this, and would probably advertise the app to customers if it makes them more likely to use those facilities. An endorsement from an Olympic athlete would be a huge advantage in the market.

  2. Customer (C)

    6

    Value proposition (VP)

    6

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    5

    Offering (O)

    5.5

    Distinctive competencies (DC)

    5

    A good venture. I would suggest you to make it more distinctive and make people say ya this is what I was waiting for.

  3. Customer (C)

    10

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    8

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    The pitch was very well done and I think the idea is great. Mentioning the support from former Olympic athletes, facility owners, and contacts in Badminton Alberta really helped solidify the idea in terms of distinctive competencies. One thing from the pitch that I missed was the people on the team. I saw the slide and heard a very brief mention about what your vision of the idea was but nothing about how the people on the team can make that happen. I think just a quick mention of it can help erase any doubts people may have about the team’s capabilities.

  4. Customer (C)

    8

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    8

    Offering (O)

    9

    Distinctive competencies (DC)

    9

    I like how you walk through your example for your service, it makes it easy to understand, and I understand your revenue model.

    In your pitch I believe you are missing the substitutes and alternatives and how you are potentially better than those alternatives.

    You’re distinctive competencies on the idea page are great. I believe adding them to the pitch would definitely help to create a stronger pitch.

  5. Customer (C)

    10

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    9

    As someone who plays badminton at these courts occasionally, I really like your product!

    Your offering is very clear with a great description of how your product is better than what exists as well as who the offer is for and why they care. Very well defined and well suited personas. Your distinctive competencies are very good too (who doesn’t like having an Olympic athlete supporting them!?) but I think a few from this page are not included in this pitch. Adding these to the pitch may help sell the team? I also really liked how you defined the future progression of your product by expanding to new cities and incorporating new sports over time.

    Very good idea and pitch!

  6. Customer (C)

    9.3

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    9.2

    People (P) on the team

    8.3

    Offering (O)

    9.6

    Distinctive competencies (DC)

    8

    Like the pitch great job guys! Apps/Software are always hard to show case apart from just images of the software layout. A good way to quickly develop a demo to let people get the feel of what it is to use could be using a app demo softwares like Invision https://www.invisionapp.com/. You can create full apps / website that demo the experience. This includes clicking, active links, booking simulations etc.

    Another way to enhance your uniqueness is to create a reward system to enhance customer loyalty. this could include free booking, swag, or sport gear as prices. The reward system can also organize a yearly tournament through your app with a big prize that could be acquire if you get a good sponsor like westjet, sportcheck etc. These options will create brand loyalty to you guys.

  7. Customer (C)

    9

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    7.5

    People (P) on the team

    8

    Offering (O)

    9

    Distinctive competencies (DC)

    8

    Pitch is structured very well. Has a good hook to explain what the current problem is and how your service can fix this problem. The mention of partnerships with local courts and Badminton Alberta shows initiative and feedback from people who would actually pay to use your service.

    Are there any other substitutes and alternatives that exist to your service for badminton or other sports? If there are other similar sport scheduling services out there with an existing website, what is stopping them from adding badminton to their service?

    I saw in your distinctive competencies section that you are first to market for badminton. This would be a great thing to add to the pitch to further solidify your venture as you have already mentioned your contacts with local athlete representatives and local recreation center owners.

  8. Customer (C)

    7

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    10

    Offering (O)

    8

    Distinctive competencies (DC)

    8

    It’s clear who you are going after for customers, young badminton players and badminton centers.
    I like the idea of bring Badminton Alberta into this, you saw the mutual benefit there and in my opinion that will give you a leg up on others. Bringing the pro is a good touch as well.
    Customer is good but maybe you can elaborate how you would reach them, particularly players, and maybe have evidence people are willing to adopted it. Maybe you partner with a court or two to get the word out. I guess the connection with Badminton Alberta implies this a bit.
    As far as substitutes and alternative, someone could just call ahead, I think the value you are adding most is the ability to see the schedule and streamlining the booking process.

    Good job guys!

  9. Customer (C)

    9

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    6.5

    People (P) on the team

    7

    Offering (O)

    9

    Distinctive competencies (DC)

    8.3

    I like the idea and can see the value for both parties, definitely see the potential for expansion into other areas. Some thoughts I had were:
    there is a social aspect that could be included in the app to find new partners or teams to play against, tracking stats so you can pair with teams of similar skill level. Running tournaments through the app could also be a feature to increase business at a particular location. For sports like soccer and hockey its common to need to find extra players for games and hard to manage a call list for players.

  10. Customer (C)

    6.4

    Value proposition (VP)

    6.3

    Substitutes & alternatives (SA)

    4.3

    People (P) on the team

    5

    Offering (O)

    5.3

    Distinctive competencies (DC)

    2.5

    I like the idea. It is very interesting and I would like to use it. But there are just too many alternatives in the market. How to compete with other similar websites? I know in the pitch you mentioned badminton Alberta does not have online reservation service, so does this service online for badminton Alberta? Maybe think more about how to customize and be better for locals?

    Also, I think it is better to make an app version. Because personally if I want to play badminton right now, I probably just want to check about the courts on my phone instead of my laptop.

  11. Customer (C)

    6.4

    Value proposition (VP)

    7.2

    Substitutes & alternatives (SA)

    8.9

    People (P) on the team

    8.1

    Offering (O)

    7.9

    Distinctive competencies (DC)

    7.2

    The example for your product makes it easy to understand. I did some research I think there is no other similar product in the market. The distinctive competencies on the idea page are great.

  12. Customer (C)

    8.5

    Value proposition (VP)

    8.5

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    8

    I think the idea is very useful and from my knowledge there’s no existing software now in the market. The distinct competency is strong and your team members are ideal for the idea since you have solid background knowledge. The customers that you are targeting to really need the software to book closet during rush hours. The pitch is clear and easy to understand also. I would consider using it if you put it into market.

  13. Customer (C)

    8.9

    Value proposition (VP)

    9.1

    Substitutes & alternatives (SA)

    8.6

    People (P) on the team

    8.9

    Offering (O)

    9.4

    Distinctive competencies (DC)

    7.1

    I think it’s good that we can check every badminton slot that is available.
    One thing I noticed that you guys didn’t mention is how long I can book in advance? Can I book the time slot 2 months from now or any time slot during the year?