Your Shower Your Way!

Our Idea

Who are we?

We are a team of passionate engineers with consulting, supply chain/shipping, fabrication, website development, and startup experience.

Our technical and strategic experience will help us work with customers and create a product which provides value.

What are we offering?

We are offering an ecosystem and supporting accessories surrounding our product, “Stick-it”, a magnetic shower organizational system.

Our product allows for customers to easily maximize and customize their shower space by allowing for items to be magnetically attached to Stick-it.

Who are we offering it to?

Stick-it is positioned to target young adults with a small bathroom space who wish to keep it tidy.

Our primary customers will be women with use a larger variety variety of bathroom washes, and people in shared living spaces who share the bathroom.

Why does that person care?

People don’t like being limited by space constraints with a small bathroom and existing solutions are bulky, uncleanly, and costly.

Additionally, Stick-it allows for bottles to hang up side down to maximize usage of bathroom washes and reduce waste.

Our distinctive competencies

We are developing an ecosystem surrounding Stick-it to improve your shower experience. For this we are providing a website for others to post ideas and sell products surrounding the Stick-it brand.

The product is patent-able, and there is a clear demand for the product in Bed Bath and Beyond stores in Calgary.

The substitutes & alternatives

Wire frames are bulky and take up precious space. Shower caddies on the other hand, build up residue and minerals from soap and water and require constant cleaning.

Stick-it solves these issues by allowing items to magnetically attach to it, allowing for water to drain and customization of shower space.

 

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Our Pitch

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The Key Personas and the Value They See

Our first key persona

We have identified roommates who share bathroom spaces as our first key persona. Roommates are often frustrated with the excess of bathroom products creating clutter and taking up valuable space.

Stick-it is a revolutionary solution to clutter in the bathroom by providing a flexible and customizable organizational system, allowing for bathroom products to hang.

Our second key persona

Store managers are a key persona of interest as they are often looking for opportunities to increase store profits, and are looking to satisfy the demand for shower organizational systems.

Stick-it is a highly profitable and highly desired product. Stick-it would be an essential product in any store, capable of filling customer demands.

Our third key persona

Charities will be targeted as a part of Stick-it’s campaigns. Charities are often looking for a constant stream of charitable donations and support.

We promise with each Stick-it purchase to contribute to tackling problems that our customers are passionate about.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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Please provide us with your feedback / critique

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10 Comments

  1. Customer (C)

    9

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    8

    Offering (O)

    9

    Distinctive competencies (DC)

    9

    I totally love the way you pitch, when one by one stuff was put on I was 100% concentrated, Btw, my favorite one is the phone playing music.
    As it is installed in the bathroom, erosion issues should be considered; and I also wonder, how could you make sure that Stick-it will accept the weight without falling from the wall? The safety is what I concern about.

  2. Customer (C)

    8

    Value proposition (VP)

    8.1

    Substitutes & alternatives (SA)

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    People (P) on the team

    8.6

    Offering (O)

    8.9

    Distinctive competencies (DC)

    7.8

    I personally like the product. but there is a lot of competition in the market for the product. the second this is the branding of the product would be necessary in order to better educate the people about the product, it would be better if you guys mentioned how are you guys planning to brand the product in the market as the product is not self-explanatory. the pitch is really good. you guys can nail it if you just focus on delivery of the pitch. really looking forward to seeing the product in the market. As a customer, I would buy the product. All the best for your team guys.

  3. Customer (C)

    8.1

    Value proposition (VP)

    8.8

    Substitutes & alternatives (SA)

    8.3

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    Nice, that’s like a shamwow/shakeweight/powerball/slapchop commercial, you really stuck that to me. I’m sold.
    Also, have you considered singing it during the pitch:
    “Just stick it, stick it, stick it,
    No one wants to be defeated
    Showin’ how funky and strong is your fight
    It doesn’t matter who’s wrong or right
    Just stick it ..”

  4. Customer (C)

    3

    Value proposition (VP)

    3.5

    Substitutes & alternatives (SA)

    5

    People (P) on the team

    10

    Offering (O)

    8

    Distinctive competencies (DC)

    4

    Your product is super easy to imitate. Likely the only thing you can patent is your form factor and name, so it will be very easy for anyone to achieve the same functionality by going around whatever you’ve patented (eg different form factor, or hanging by hooks instead of magnets). If your product was getting traction with customers, there would likely be a flood of copy-cats and even if they violated your patent you’d be unable to litigate all of them and stop the deluge. People could even easily make something equivalent at home (and make a lifehacker post about it too).

    As I view it, your product is semi-permanent because it needs to be able to potentially hold up a lot of large bottles in a wet environment. People who share bathroom space (roommates) typically rent, and thus are very unlikely to put up anything quasi-permanent (damage deposit!). They also tend to change residences a lot and have the least disposable income for luxuries. Home owners will also be reluctant to install your product, because it’s a big risk and leap of faith to put a strong adhesive on the wall and risk damaging their tile or grout (very expensive to replace!). The most effective removable adhesive is the 3M command line, and 3m doesn’t license that out and have their own shower caddies/shelves that use it.

    I also don’t see the “shower experience” being a real big gain or priority for a lot of people, especially students. And I’m not sure that your product has much advantage over the substitutes/alternatives. Will a person need an attachment for every size/form factor of bottle? Will it support large (750ml+, 1L+) bottles? or even work with pump bottles? Won’t your products get dirty and require cleaning too? I don’t see the value proposition being large enough that someone renting in shared accomodation is going to invest in a shower “ecosystem” and then convince the roommates that they’ll need to invest in specific attachments too.

  5. Customer (C)

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    Value proposition (VP)

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    Substitutes & alternatives (SA)

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    People (P) on the team

    6

    Offering (O)

    9

    Distinctive competencies (DC)

    9

    I like the product. You have a clear customer in mind. For “Break it”, I would have to say that the type of shampoo bottles that would be able to use stick it properly (being positioned upside down) seems to be the ones in which there is no pump and of a flat bottle as opposed to a round bottle. If you were to use a pump while it is stuck to the wall, the bottle would fall down. A round bottle might be rolling along the stick it board instead of sticking in place.

    For “Better it”, I would try to partner with a shampoo company. Make sure the shampoo company uses the ideal bottle type (flat and with no pump). This way, you can package a small bottle of shampoo with your product. The package could be designed in a way to show that a real bottle is sticking to the stick it. This would be much more effective than a picture.

  6. Customer (C)

    9

    Value proposition (VP)

    9.2

    Substitutes & alternatives (SA)

    8.6

    People (P) on the team

    8.6

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    Great presentation. Seeing a live demo of the product really shows the value that Stick-it could bring to a customer. Also, your distinctive competencies are really strong. Perhaps elaborating on why your team is the right team to offer this product could help improve the overall value of your product.

  7. Customer (C)

    8.1

    Value proposition (VP)

    8.4

    Substitutes & alternatives (SA)

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    People (P) on the team

    8.7

    Offering (O)

    8.7

    Distinctive competencies (DC)

    8.1

    I like what you guys are offering, very useful in daily life.
    Beautiful website, a lot of functions, reasonable price, easy to use.
    I am considering buy one for myself.

  8. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    7.5

    Offering (O)

    10

    Distinctive competencies (DC)

    7.5

    Absolutely cool!!!! Tell me if it’s soon going to get launched/ already launched or I need to wait???

  9. Customer (C)

    9

    Value proposition (VP)

    9.5

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    10

    Offering (O)

    9

    Distinctive competencies (DC)

    9.5

    Good idea and Good pitch!
    The product is useful especially for the limited shower zone.
    But I also consider the safety problem. Like the erosion issue, if the sticker is covered with shampoo or shower gel while showering, will it still stick strong? Maybe can show it during the pitch.

  10. Customer (C)

    5.1

    Value proposition (VP)

    4.9

    Substitutes & alternatives (SA)

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    People (P) on the team

    5.8

    Offering (O)

    6.8

    Distinctive competencies (DC)

    6.6

    Really nice Idea and you did a good pitch.

    Your product is amazing and if you lanuch your product, i will purchase it at once.