Your Shower Your Way!
Who are we?
We are a team of passionate engineers with consulting, supply chain/shipping, fabrication, website development, and startup experience.
Our technical and strategic experience will help us work with customers and create a product which provides value.
What are we offering?
We are offering an ecosystem and supporting accessories surrounding our product, “Stick-it”, a magnetic shower organizational system.
Our product allows for customers to easily maximize and customize their shower space by allowing for items to be magnetically attached to Stick-it.
Who are we offering it to?
Stick-it is positioned to target young adults with a small bathroom space who wish to keep it tidy.
Our primary customers will be women with use a larger variety variety of bathroom washes, and people in shared living spaces who share the bathroom.
Why does that person care?
People don’t like being limited by space constraints with a small bathroom and existing solutions are bulky, uncleanly, and costly.
Additionally, Stick-it allows for bottles to hang up side down to maximize usage of bathroom washes and reduce waste.
Our distinctive competencies
We are developing an ecosystem surrounding Stick-it to improve your shower experience. For this we are providing a website for others to post ideas and sell products surrounding the Stick-it brand.
The product is patent-able, and there is a clear demand for the product in Bed Bath and Beyond stores in Calgary.
The substitutes & alternatives
Wire frames are bulky and take up precious space. Shower caddies on the other hand, build up residue and minerals from soap and water and require constant cleaning.
Stick-it solves these issues by allowing items to magnetically attach to it, allowing for water to drain and customization of shower space.
The Key Personas and the Value They See
Our first key persona
We have identified roommates who share bathroom spaces as our first key persona. Roommates are often frustrated with the excess of bathroom products creating clutter and taking up valuable space.
Stick-it is a revolutionary solution to clutter in the bathroom by providing a flexible and customizable organizational system, allowing for bathroom products to hang.
Our second key persona
Store managers are a key persona of interest as they are often looking for opportunities to increase store profits, and are looking to satisfy the demand for shower organizational systems.
Stick-it is a highly profitable and highly desired product. Stick-it would be an essential product in any store, capable of filling customer demands.
Our third key persona
Charities will be targeted as a part of Stick-it’s campaigns. Charities are often looking for a constant stream of charitable donations and support.
We promise with each Stick-it purchase to contribute to tackling problems that our customers are passionate about.