GET ‘ER DONE  

Book local, certified contractors with ease so you can spend your time where it matters most.

Our Idea

Who are we?

We are a group of software engineers that have the right experience to Get ‘er Done.  Waley Chen, Aaron Leung, and Karm Sidhu are all completing a Master’s Degree in Software Engineering and have web design experience. David Tang is another Software Engineering Masters student that has financial experience having completed Level 2 of the Chartered Financial Analyst program and having experience running his family business. Tanner Litwin is another Software Engineering Masters student that has experience with local contractors and connections in the Calgary area. Andy Wu is another Software Engineering Masters student that has experience with marketing and advertising for online business through Amazon and Facebook.

What are we offering?

Get ‘er Done is an intuitive online platform that connects busy homeowners to established local contractors like Pete The Plumber, Precision Plumbing, and Mr. Mike’s Plumbing. We provide contractors with a complete software package to handle all their business needs and aggregate their schedules. Contracting companies will become heavily reliant on the services we provide which will make it impossible to leave our ecosystem without taking a great loss in revenue and productivity.

We provide home owners the ability to explore available contractors and reviews all in one place. Homeowners simply choose a category, select what they need and when they need it, and are provided a list of local contractors to choose from.

Who are we offering it to?

The Homeowner: We are offering local homeowners a free, one stop shop for finding, reviewing, and scheduling a local contractor to meet their in home needs. With Ger ‘er Done, home owners can get the job done right from the best local contractors in Calgary.

The Contractor: We are offering contractors a complete software package to streamline all of their scheduling and day to day needs while providing advertising services through our Get ‘er Done online platform.

Why does that person care?

The Homeowner: Utilizing this service will allow the homeowner the ability to find a contractor, browse their reviews, and book an appointment through a single, easy to use interface. Gone are the days of bringing out the yellow pages or booting up the computer to spend hours searching for a contractor. Get ‘er done provides the homeowner a one stop shop for all of their contractor needs.

The Contractor: We help contractors enter the Information Age and stay relevant in an environment that is changing at an ever increasing rate. By providing them with a single modern solution for their business and marketing needs, we take care of the technological challenges that come along with integration into this new world while letting them do what they do best.

Our distinctive competencies

Our competitive advantage comes from the relationships that we have with local contractors in the Calgary area. and the ecosystem that we provide them to run their business. By providing them with an all-in-one business management solution, we are able to meet their needs as well as secure a continuing relationship in the essential service that we provide. 

This allows us to provide an invaluable service to the homeowner; a free, aggregated marketplace where they can quickly schedule, review, and book a contractor.

The substitutes & alternatives

The Homeowner: The current alternative to our service is to search either online or through yellow pages separately to check availability and pricing per contractor, and then try to make a decision on who to use and when to use them. This process can be quite time consuming and stressful especially if you need the service immediately.

The Contractor: The current alternative for the contractor is to handle their day to day business needs and advertising on their own, which is difficult using outdated scheduling and management systems. Time and money is often wasted using these archaic systems, leaving a great opportunity to improve efficiency and reduce costs.

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Our Pitch

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The Key Personas and the Value They See

Our first key persona

Our first key person is the contractor.

They care because they need help bringing their business into the digital age and want to improve their reach to the tech savvy generations. Being able to reach these individuals will become more and more important as the world continues this digital shift.

Our promise to them is to provide them with an unparalleled business management solution that saves them time and money so they can do what they do best. A side effect of using this service is that they will gain marketing exposure from being featured in the aggregated contractor marketplace that homeowners will use to book their services.

Our second key persona

Our second key person is the home owner that owns their own business.

They spend 60+ hours a week making sure their business stays running and they can support their family, and they care because they simply don’t have the time to spend looking through the yellow pages or search engines to find a contractor that fits their budget and schedule.

Our promise to them is to provide them with an unparalleled contractor scheduling service that they can use in minutes to locate, review and book a contractor and get back to spending their time where it really matters.

Our third key persona

Our third key person is the single parent home owner.

They spend all of their spare time making sure that their children are taken care of, and they care because they simply don’t have the time to fix it themselves or look for contractors when something unexpected happens in their home.

Our promise to them is to provide them with an unparalleled contractor scheduling service that they can use in minutes to locate, review and book a contractor and get back to spending their time where it really matters, their children.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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Please provide us with your feedback / critique

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14 Comments

  1. Customer (C)

    9

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    10

    Offering (O)

    9

    Distinctive competencies (DC)

    8

    Awesome pitch! You are talking about all the stuff that someone would want to know like your customer, your team and the details of the product. Comes across great. The issue I see is that there are a lot of competitors to things like this today that makes running a small business or contracting business much easier (just google CRM). On the other side, I see a justification for homeowners to use this, but not a strong justification. Can’t a home owner just use google instead of signing up for a service? Nail those questions and its bullet proof.

  2. Customer (C)

    9

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    9

    Offering (O)

    8

    Distinctive competencies (DC)

    6

    Good job specifying who your customer is (i.e. busy homeowners rather than just saying anybody that is busy which is pretty much everyone). Really liked the visuals and logo you’ve got. While the skit was fun, nobody uses yellow pages anymore so if there’s a way to showcase the current alternative of say googling then I think it would show a higher impact for Substitutes and Alternatives. Maybe consider using a handout for the class to show off your team as I personally don’t think that stuff adds much to a pitch and just ends up using your valuable time. I’m not quite convinced about your distinctive competency and I think you could strengthen that by contacting existing contractors and providing proof that they support your concept. Overall great pitch though!

  3. Customer (C)

    8

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    8

    One question I can see the audience having is about how you would incentivize contractors to book over the app rather than getting customers to call them directly. Maybe making the customer pay a small booking fee so that the contractors have insurance that the booking will result in guaranteed work or something like that. Its a great idea and probably something I would try out, excited to see where it goes.

  4. Customer (C)

    9

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    9

    I really enjoyed this pitch. It was fun and caught my attention. You defined a clear problem and solution that was easy to understand. I also really like the sections which showcased the people on the team as well as your competitive advantage over people in this space. One critique I have would be the fact that I feel like we are at a point in time where nobody uses yellow pages already. I feel like you may have some competition if this attracts enough attention. I would like to know more about what you would do to keep your competitive advantage. Great pitch overall.

  5. Customer (C)

    8.1

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    10

    Offering (O)

    8.8

    Distinctive competencies (DC)

    9.1

    That skit at the beginning stands out from many other pitches here and immediately grabbed my attention. Combining invoicing, scheduling, with user reviews, etc is no small task. Currently most of these are handled by different software as service solutions. I think converting small businesses will be just as large of a task as converting consumers. I think providing the scheduling, invoicing, etc for free to businesses will be worth while if you can afford to do so for a while to build up user/customer base.

  6. Customer (C)

    10

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    7

    Offering (O)

    9

    Distinctive competencies (DC)

    6

    This is a very good idea. I could relate myself in your skit. Main issues people face are finding the Contractor who charges less and the availability at the required time. Since you are solving both the issues this idea should be successful.

    Regarding the team, I don`t see anyone who has construction or building maintenance experience. So, it will be difficult in building the platform and also in dealing with the Contractors. Having connections with Contractors is very different from having personal field experience which is required for developing the platform and handling the issues with Contractors.

    The idea can easily be copied/imitated by others. One way of addressing this is by signing the exclusive service providing agreements with Contractors which will prevent them from advertising in other similar platforms.

    All the best for your next iteration…

  7. Customer (C)

    9.5

    Value proposition (VP)

    8.8

    Substitutes & alternatives (SA)

    8.5

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    8.5

    Great presentation, the “heart” part of the pitch got me hooked to keep listening to what you had to offer. You briefly touched on your distinctive competencies being your connections with contractors, maybe you could list off some of these contractors that are willing to be early adopters.

  8. Customer (C)

    7

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    8

    Offering (O)

    7

    Distinctive competencies (DC)

    8

    You hit all the points on the critique bad and make a good argument for the value. But I cannot see why the customer should not cast you aside and deal with the contractor directly once he/she finds what he has been looking for. Also I would avoid bold statements like it would be impossible to discard your service once they start using it; it should sound much more humble and subtle.

  9. Customer (C)

    9

    Value proposition (VP)

    7.7

    Substitutes & alternatives (SA)

    5.5

    People (P) on the team

    9

    Offering (O)

    8.5

    Distinctive competencies (DC)

    7.5

    The idea is very good to provide a consolidated platform for the homeowners to get their day-to-day jobs fixed. An intensive network of contractors (on one web page) can be very helpful as it will save homeowners the time to hunt for one when they will be in need. However, saying that contractors will become heavily dependant on the service and will become impossible for them to leave the eco-system is somewhat being over-optimistic I believe. Competitors are always there and can pose a challenge to your product/venture in the market at any time. Service providers like Kijiji also host a list of contractors who post the ads of their respective services offered by them on their platform. The concept is good overall and maybe stress should be laid on pulling their customers from the alternative sources to their webpage.

  10. Customer (C)

    8.6

    Value proposition (VP)

    8.5

    Substitutes & alternatives (SA)

    5.1

    People (P) on the team

    7.1

    Offering (O)

    8.6

    Distinctive competencies (DC)

    4.7

    The pitch was awesome- very precise about the problem and the customers (house owners). I think it will be very helpful for people in Canada. One thing I would suggest to include in your pitch is about current available alternatives in the market like google or any other websites. And how your solution is better than those existing ones. And another thing is that the idea can be easily copied. if you can solve these problems then I think it’s a very good idea.

  11. Customer (C)

    9

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    6.5

    People (P) on the team

    8

    Offering (O)

    9

    Distinctive competencies (DC)

    7

    Great overall pitch and the use of the skit at the beginning immediately caught my attention. The customer is very clearly defined and I know exactly who they are trying to sell this. A critique I have for this is that I think not many people use yellow pages so I think that the group should come up with a substitute or alternative that replaces this. Also I don’t think that the pitch talked enough about the distinctive competencies even though I think it is there. Spend more time nailing this and I could see this becoming an even stronger pitch!

  12. Customer (C)

    8

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    8

    Offering (O)

    7.5

    Distinctive competencies (DC)

    6

    I like the idea because I always fix things in my flat in China. In Calgary, the fixing is more important because the weather is worse and the mailing is slower.
    Break it: Some of the house owner will directly contract with the fixer after using you apps, so how do you treat this situation.
    Better it: Maybe you should add more kinds of contractor, because there are mice in my house!

  13. Customer (C)

    5.8

    Value proposition (VP)

    7.1

    Substitutes & alternatives (SA)

    0.2

    People (P) on the team

    9.2

    Offering (O)

    7

    Distinctive competencies (DC)

    2.9

    This would be a very useful tool if it comes to life eventually, at least i would find personally. You pitches are consistently good.
    My concern is that this idea seems to have been tried and done several times by so many, such as BBB as well as Facebook and Google reviews. What info are you providing that is specifically better that they could not provide too in time. In terms of listing out pricing, this is very good but often the system contractors have in place can vary greatly as well as their member tiers in some cases, making comparison difficult. Keep that in mind.
    I would suggest really pointing out whatever info it is that you can show that Google or other could not. Also get a bit more specific with personas. But I really do like you offering…keep it up….excuse my bluntness of critique, if it sounded that way….i mean no negativity. ?

  14. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    2

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    10

    I am surprised that you did not find any competitors to your offering. I searched Google Ads Keyword for “contractors near me” and the top of page bid (high range) is CA$7.36 which suggest to me you have competition. I would also look in Affiliate networks that deal with leadgen. Leadgen covers contractors, doctors, lawyers etc and you get paid per phone call. Furthermore, these networks check the IP of the visitor and give the phone numbers to the contractors in the area of the IP not restricting to just Calgary.
    https://www.houzz.com/professionals/general-contractor/calgary Is this like what you are trying to do?