TOOTHBRUSH RACK

Our Idea

Who are we?

Seven Plus One is the answer to the modern bathroom organizing needs. Composed of a team of talents with engineering backgrounds, we provide creative excellence in designing bathroom furnishing products that are affordable to the smaller home.

It is achieved by combining the seven plus one: convenience, hygiene, function, quality, design and value – plus space efficiency.

The Seven Plus One Concept exists in every part of our team, from designing, prototyping, and production through to our business model. Our aim is to help more people live a better life at home.

 

What are we offering?

Love for life, love for every morning.

We have all met the situation when we fell tired of tidy up our sinks, washing that dirty cup, or even simply squeezing the toothpaste seven o’clock in the morning. Our toothbrush rack has great functions to help solve all these problems. The product helps hang all the toothbrushes for the family and make the bathroom look more organized and clean.

  1. Multiple conveniences hanging racks for storing toothbrush.
  2. Storage bins storing extra toothpaste, makeup, dental floss, shaver, etc.
  3. Up-side-down cups avoid dust and water residue.
  4. elegant aesthetic design

 

Who are we offering it to?

Our target customers are young couples living in apartments sharing the bathroom with their kids, who seeks an affordable, effective, and functional solution for more hygiene, more organized and more space-efficient bathrooms.

Why does that person care?

When people live in the apartment and share bathroom with others, they always mess up the washstand. By installing the Toothbrush Rack on the wall can save more space of washstand, it will look more organized and sanitary.

Our distinctive competencies

Our product is an all-in-one solution, presenting a functional and good-looking creative excellence to the modern bathroom. Hanging in the wall helps to eliminate water accumulation and less space occupying in the basin. Since bacteria grow in high rate when toothbrushes are wet after uses, for sanitary purposes, a UV light function is designed in the product, it is effective for bacteria elimination. The distinctive design makes the product stand out for traditional and common products in the market.

 

The substitutes & alternatives

Alternatives include family toothbrush holders which require cleaning on a regular basis. Other alternatives include the vanity table, which often times with limited space, or overhead cabinet in the bathroom, which is wet and hard to clean, making bacteria grow.

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Our Pitch

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The Key Personas and the Value They See

Our first key persona

Our first persona is young couples living in apartments sharing the bathroom with their kids.

They care because they have limited space, and they need to manage it to be safe and hygiene for the family to use. They need a product to make the morning cleaning routine effective and efficient.

Our promise to them is providing that solution for an organized, clean bathroom. It is easy to use, stylish to see and is enjoyed every morning.

Our second key persona

Our second key persona is landlords with a lot of tenants sharing bathrooms together.

They care because they would want to provide a better bathroom for the tenants, which should be easy to maintain and hygiene for the tents.

Our promise to them is to provide the solution for an easy-to-maintain all-in-one solution which would provide better living space for tenants and worry-free furnishing for the landlords.

Our third key persona

Young couples with limited space looking for a solution for more hygiene, easy-to-organize bathroom.

They care because they need to work with the small space and want to improve the morning cleaning routine easier and more enjoyable.

Our promise is to provide that affordable and aesthetic solution for a cleaner and more organized bathroom.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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3 Comments

  1. Customer (C)

    8

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    7.1

    The design is simple and clear, a low-cost product can bring you a lot of convenience.

    But because of the simple design, the product is very easy to be replaced, and the competitiveness of the product needs to be improved.

    If it were me, I would make the product design more versatile and more convincing distinctive competency.

  2. Customer (C)

    7

    Value proposition (VP)

    6

    Substitutes & alternatives (SA)

    5

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    7

    This seems like a good idea, however it doesn’t seem to make a huge impact as many people may consider it okay to just clean their bathrooms more often. Upping the impact would make a big difference!
    I would also definitely look into proving that you and your group truly have the capacity to deliver this product – perhaps make a demo or prototype?

  3. Customer (C)

    6

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    3.4

    People (P) on the team

    5.2

    Offering (O)

    6.7

    Distinctive competencies (DC)

    0

    I like the specificity of you personas. I am also really like the simplicity and value of your offering.
    There is a problem in that you really need something to make your product a big gain maker…or more of painkiller for certain customers…all by maybe adding one or more even more crucially different and exciting features. This would also help with patentability which would boost your DC.
    Consider something like a special microban coating or a alcohol sterilizing drip dispenser…juat thinking off the top of me head but shouldnt be anything too complicated…This would be my suggestion to better it.
    But a good idea and potential to pitch.