Playtime.

A library for toys!  

Our Idea

Who are we?

We are former daycare and charity workers, environmental engineers, project management specialists, and logistics specialists. As a team, we deeply care about inequality and sustainability.

What are we offering?

We are offering a pilot, non-profit toy library to prove viability. The toy library will be a safe, sanitary community space with high quality toys for kids to play, which can also be lent out for longer term rentals.

Who are we offering it to?

Our primary customer is low income parents for whom high quality toys are a luxury. A secondary customer is parents who may have disposable income, but wish to reduce waste, consumption or clutter.

Why does that person care?

High quality toys are a luxury and may be unreachable. People want to provide the best childhood for their children. Over-consumption, waste, and consumerism are also growing concerns.

Our distinctive competencies

This will be the first toy library in Calgary. We will capture the knowledge learnings and reputation from operating and partnering with the city and local charities. From this knowledge, we will help generate more toy libraries.

The substitutes & alternatives

The other alternatives currently available is not buying toys, or low-quality toys, or receiving donations from others, however this does not solve the waste consumption issue.

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Our Pitch

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The Key Personas and the Value They See

Oscar the ex-oil worker

Our first key person is Oscar the ex-oil worker. Oscar used to have a comfortable and secure life working in the oil and gas industry but was recently laid off. With money now on a tight leash, Oscar doesn’t want to spend unnecessarily on new toys for his kids. Unfortunately, he doesn’t want to neglect the wishes of his kids either.

Oscar really likes the idea of a toy library because he doesn’t have to spend additional money, but also gets to satisfy his kids. He knows the space is safe and sanitary, so his concerns are laid to rest.

Oscar will always have a place to come to help satisfy the wishes of his kids. The space will always be safe and sanitary and will welcome people from his walk of life at any time.

Terry the toy donor

Our second key person is Terry. Terry has recently seen his kids off to college and upon inspecting his attic, there were a lot of unused old toys, still in great condition. He would like to re-use the space but doesn’t feel right just throwing out the toys.

Terry enjoys the thought of donating to the toy library because he doesn’t have to contribute to a growing waste problem, and he knows that he will help future kids enjoy the toys, perhaps as much as his kids had.

Terry can always donate and drop off the toys hassle free, knowing that the toys will be cleaned and served to deserving kids.

Ken the mayor

Our third key person is Ken the mayor. Ken runs the city and wants to provide the best social services possible for his citizens. He also doesn’t want to financially burden the city so to increase taxes and debt.

Ken likes the idea of a non-profit toy library because he doesn’t need to utilize his resources directly to run the operation, he only needs to provide support in a visible way. He can improve the popularity of the toy library but not expend useful resources to it.

Ken wants to see this venture succeed because it provides such a useful service to the citizens, but also helps reduce waste. Both of those things are cared about by the citizens, which means Ken will do what he can to help support it.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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17 Comments

  1. Customer (C)

    10

    Value proposition (VP)

    7

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    9

    I thought your pitch was great and addressed most of the points outlined in the pitch framework. Love the waste reduction aspect – will really appeal to families who are environmentally conscious. I think you could be more explicit about the type of partnerships you need for your idea to succeed. What are your plans for the future? What skills will you need to ensure your venture will be a success. How do you plan to reach your customer base the low income families? (through advertising… etc?) You can probably change your pitch so that you don’t end with the team but with an ask for the future. Close your pitch on a high instead of talking about the team.

  2. Customer (C)

    9

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    9.5

    Offering (O)

    9

    Distinctive competencies (DC)

    6

    Great pitch, the problem was specified and potential customers were named. You targeted some of the concerns like cleanliness of toys. The idea is pretty unique and it seems like you’ll be the first to start something like this. It’ll provide toys for kids while reducing waste once the kid tires of the toy. The only thing is that this is a pretty easy to copy idea so there needs to be something that can make it more distinctive.

  3. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    7.1

    People (P) on the team

    8.2

    Offering (O)

    10

    Distinctive competencies (DC)

    6.6

    Love the idea! Especially your comments about being waste conscious. So many toys get thrown out.
    The “Bubble” part of your pitch was very generally about kids, I think you could zoom in and make it more specifically about your product. Either make people think about the number of toys that get thrown out every year, or remind people about kids who don’t have access to toys are are suffering because of it.
    I liked how you bounced between two people giving the pitch.
    The personal story really pulled at the heart strings!
    Customer is strong since you’ve chosen Calgary and are considering the economic downturn.
    Instead of a membership fee for those who can afford it as your income, could up your distinctive competencies by saying you are looking into making an agreement with the City of Calgary to fund your project. This is just the kind of thing happening in Calgary Libraries right now.
    Identify skills you need to add to your team. (engineers… need some business people and social worker skills too?)

  4. Customer (C)

    8

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    7.1

    People (P) on the team

    6.8

    Offering (O)

    8.1

    Distinctive competencies (DC)

    7.9

    I can see the value for the low income house holds.
    Is it like a daycare where you can drop the kids off, or does the parent have to be there while the kid is playing?
    Is the focus more on the toy rental part than the play area, if it is how are they renting the toys, is there a website or do you go in and sign it out?

    Do the annual fees cover the operational costs or do you need a lot of donations?
    The fact there are other toy libraries out there make you seem credible and that you look like you would be the early adopter, maybe you can make a brand around it which would be harder to imitate.

    I really like the idea, great job guys.

  5. Customer (C)

    8

    Value proposition (VP)

    7.5

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    7.5

    Offering (O)

    8

    Distinctive competencies (DC)

    7

    GOOD: 1. This idea is meaningful and helpful.
    2. Very clear about the product because I quickly get to know how it works and how to operate it (the word ‘library’ helps me imagine a library
    of books and better understand your concept).
    3. Good story at the begining. Sounds real and successfully stressed out the issue relating to toys.
    BREAK: 1. For you key persona the toy donor, I did not hear about how your library attract donors and how will you encourage or simulate donors for
    their contribution.
    2. I heard there is an annual fee for membership but is it a non-profit library? And how will you maintain daily operating (managing and fixing
    etc.) if it is non-profit?
    BETTER: 1. Show clear about the work flow for borrowers and donors, like if there is a mother who wants to borrow toys for her children, what does
    she need to do? Or what does a donor need to do if he wants to contribute? Better use a figure,
    2. Make a comparation to S.A.s to emphasize your strengths.

  6. Customer (C)

    7.5

    Value proposition (VP)

    8

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    7

    Offering (O)

    7.1

    Distinctive competencies (DC)

    7.2

    I like your idea! it is very good and also interesting! But one potential problem is that toy can be destroyed very easily by children, how can you deal with that and manage it? and it may be hard to establish this non-profit library at the first stage.

  7. Customer (C)

    7.6

    Value proposition (VP)

    7.8

    Substitutes & alternatives (SA)

    8.1

    People (P) on the team

    7.6

    Offering (O)

    8.2

    Distinctive competencies (DC)

    7

    The pitch is very well structured. I like how there are two different people talking about different sections, very clear for the audiences.

    The offering is also very creative and sustainable. But I think there are also something to think about:
    1. Kids are not adults, especially little kids. They are not responsible for their behaviour. When they are in the bad mood they may damage the toys they rent. How would you gonna respond to this issue? If the parents have to pay for the damage fee, maybe they would rather to just buy it for their kids?
    2. Sometimes kids would bonding to the toy they love. Maybe add a new feature: if your kids love it, just buy it with a reasonable price.

  8. Customer (C)

    9

    Value proposition (VP)

    9.5

    Substitutes & alternatives (SA)

    7

    People (P) on the team

    9

    Offering (O)

    9.5

    Distinctive competencies (DC)

    8.5

    The story section of your pitch was very well done and I can definitely see the type of users the Toy Library is meant for. Also, leading with the successes to date of Toy Libraries around the world after that section further strengthened your pitch.

    I don’t think I heard anything about substitutes and alternatives in the pitch so simply adding the S&A block written above will greatly fix your only lacking area.

    I suggest for the next iteration, practice more with the changing of the slides. There is a lot of information on your slides which I found to be very helpful in strengthening your case but the slides were changing randomly. It was very distracting and made me lose focus on an otherwise great presentation. Just a few minor things but I think your team’s idea is great!

  9. Customer (C)

    9

    Value proposition (VP)

    9.5

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    8.5

    Offering (O)

    8

    Distinctive competencies (DC)

    8.5

    I LOVE YOUR IDEA
    I’m quite impressed that you had mayor as one of persona.
    break it: Your pitch seems spent too much time before officially introduce what you are offering.
    better it: I actually scored this idea based on what you wrote but not the pitch. You shall try to do the pitch with great confidence.

  10. Customer (C)

    8.6

    Value proposition (VP)

    8.3

    Substitutes & alternatives (SA)

    8.5

    People (P) on the team

    8.7

    Offering (O)

    8.8

    Distinctive competencies (DC)

    8.2

    Nice pitch. I think the there is a store where toys are disposed off like value village. This is an alternative to your idea though. Although you don’t get paid for giving it to them, but they serve to provide cheap toys and material to others who do have enough. Although your idea is quite but I think it will be great if you guys can incorporate the idea of your alternative into your services, just saying.

  11. Customer (C)

    7

    Value proposition (VP)

    8.5

    Substitutes & alternatives (SA)

    9

    People (P) on the team

    8

    Offering (O)

    8

    Distinctive competencies (DC)

    9.5

    Really like this idea!! Especially for today’s generation, I am always hearing about these toys that are so popular you can’t even find them in store to buy them for your kid. I really like your pitch overall, but I still a little confused on how low income families will pay to be able to rent or be in the playtime library, if they cannot afford the yearly payment fee to be a member. How will you make money only on the yearly fees?
    As well, I believe a child is a pre-persona, because they are the ones most likely going to be playing with the toy, and they have different likes of what toys they may or may want to play with, than that of the parents. They will be the ones choosing which toys to rent out.

    Good job guys!

  12. Customer (C)

    8.1

    Value proposition (VP)

    9

    Substitutes & alternatives (SA)

    5.6

    People (P) on the team

    9.3

    Offering (O)

    9.3

    Distinctive competencies (DC)

    8.4

    Great idea. I would love to use this thing and see value in this offering for sure.
    My only question is so are guys gonna charge to people with low income as well?
    Good luck for this venture as its one of its own kind in Calgary at least.

  13. Customer (C)

    9.5

    Value proposition (VP)

    9.4

    Substitutes & alternatives (SA)

    8.7

    People (P) on the team

    7.4

    Offering (O)

    8

    Distinctive competencies (DC)

    7.5

    The idea is brilliant and is very much needed. Kids love toys, but one toy would only last for a while and they get bored with toys so easily. The current system of buying a new toy and storing them for years until they got tossed away is just not economic. Your proposed idea is a lot better and more attractive to the end users.
    The way your pitch was bouncing between the two presenters is also very interesting and clear to listen to.
    However, I think you could do a better job explaining why your team has the best people to execute a project like this, talk a little bit more about the specialty of the team would build more credibility into the pitch.

  14. Customer (C)

    8

    Value proposition (VP)

    7.7

    Substitutes & alternatives (SA)

    7.3

    People (P) on the team

    7.7

    Offering (O)

    7

    Distinctive competencies (DC)

    4.6

    I do appreciate this idea, to help families that can’t afford good quality toys. and to build an library of toy. everyone can give their toys and take toys. I think the problems is that you do need some people to clean the toys after they are collected and that can be a large aount of money. How do you make profit? what is you advantege compare to the old goods shop? They provide old toys and good quality toys with relatively low price.
    overall, this is a good idea. I am looking forward for this come true and i want to donate some toys!

  15. Customer (C)

    8

    Value proposition (VP)

    7.5

    Substitutes & alternatives (SA)

    7.5

    People (P) on the team

    6.6

    Offering (O)

    8

    Distinctive competencies (DC)

    7.6

    Good idea and pitch! I think this is a very economical and environmental- friendly idea. More children are able to access a wider variety of toys at a lower price. For this project, it is necessary to establish a safe and complete management system.

  16. Customer (C)

    10

    Value proposition (VP)

    10

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    10

    Offering (O)

    10

    Distinctive competencies (DC)

    4

    The target group of this idea is very clear, it helps low-income parents bring more care and happiness to their children. I think that people who are parents should be better able to understand the excellence of this idea. But what I want to say is that although it is clear and clear, it is very easy to be imitated by others.

  17. Customer (C)

    9.5

    Value proposition (VP)

    9.3

    Substitutes & alternatives (SA)

    8

    People (P) on the team

    9.5

    Offering (O)

    10

    Distinctive competencies (DC)

    9

    Awesome idea! I love how you gear it towards creating a safe space for low income families that want access to toys for their children. I also really like the idea of a fun play place for the kids to hang out, instead of just shelves filled with toys to rent out, which is what I initially imagined when I came to your page. I would suggest talking more about partnerships and donations; the quality of toys that PlayTime keeps; etc. I quite often go thrifting and some of the toys are pretty rank – maybe emphasize the clean/well taken care of/maintained collection of toys.