Who are we?
We are the one who can help people get their money back, promote awareness of people on recycle. We are the one who is trying to make people’s life much easier than now with helping them get their profit back. We are Bottle Bank.
What are we offering?
Our machine can return the money back to customers only by throwing away their garbage as normal.
For Canadian, we can use the tap way. For Chinese, we could use qr code. And coupons or lotteries would be the options as well. Furthermore, in the future, after we improve our popularity and get a good reputation, we could use our screen to make advertisement in order to get some more profit.
Who are we offering it to?
- Beverage drinkers in schools and malls;
- Employees in malls;
- Bottle Depot.
Why does that person care?
- For beverage drinkers, finding a good machine to throw away their garbage containers with getting their money back would be excellent.
- For employees in the malls, helping them clear up the space and improving their traffic are the benefits that they would love to see.
- For the government, increasing the public awareness on doing recycle would be a kind of candy of what they want to see.
- For Bottle Depot, one more group of people who can help them collect the garbage bottles and send them to depot directly would the thing they are willing to see.
Our distinctive competencies
Our design is truly innovative and distinctive. Except for some companies which copy our technology, there is no substitution can replace the role of our products. Compared with traditional garbage can or recycle agency, our design has the huge advantage.
And we plan to set our bottle bank in the malls or schools with the permission of the local communities. If we are the first presentation in these places, after we build our equipment and take up that room, there is no point for those competitors duplicating the same bottle bank in the same place. Additionally, for those communities including schools and malls, that is going to be troublesome to build a new relationship with a fresh agency instead of keeping touch with the present company.
The substitutes & alternatives
There’s no any this kind of machine or even similar one comes up in Calgary, or our hometowns in China. Our bottle bank can be placed near garbage bin, which is much more convenient and valuable than regular bins for the customers. The only possible rival would be the company which want to copy our idea. But after we are the first presentation to do this design, there is no point for them to do the same stuff as us in the same city.
The Key Personas and the Value They See
Our first key persona
Our first key person is beverage drinker.
They care because finding a good machine to throw away their garbage containers with getting their money back would be excellent.
Our promise to them is we will try our best to keep the machine running fast and stable for letting everyone get their money back in the best way.
Our second key persona
Our second key person is employee in the mall.
They care because helping them clear up the space and improving their traffic are the benefits that they would love to see.
Our promise to them is we will offer the coupon option to customers for increasing their present possibility to the store.
Our third key persona
Our third key person is government.
They care because increasing the public awareness on doing recycle would be a kind of candy of what they want to see.
Our promise to them is we will try our best to attract customers as much as we can for spreading the awareness of recycle as far as possible.