Who are we?
We are Team Alpha always behaving with great passion, high-quality thoughts and amazing execution. We 6 team members are all with engineering background, then work with their own specialties.
- Marketing & Branding: Tejas and Sherry
- Technical & Product Development: Kyle and Anna
- Administration Skills: Catherine and Patrick
What are we offering?
Dynamo Charger !
Save your ‘alarm attention’ phone ! Our independent charger without any other external power source except for you-ONE AND ONLY SOURCE IS YOU-will serve your phone any where at any time.Just spin and spin and your phone will be charged with an efficiency of 10 mins for 10% battery, relying on your fancy, fashionable, and durable (made of poly carbonate) phone case!
Who are we offering it to?
For 1-day or short-term hikers and travelers who just want enjoying free from a heavy bag, when your phone drain quickly and you have no access to charge, Don’t get worried! look at our Dynamo Charger now!
Why does that person care?
We know all kinds of difficulties people may meet with during their traveling with phones.
When traveling in areas with poor service and while on roam, their phones drain quickly, and sometimes cold weather conditions could make this even worse.
The way of generation is absolutely fascinated by people who love spinning, which is always accessible and available whenever you want to waste time.
Moreover, emergencies happen and people have no way to predict them such as meeting with earthquake, and things could be severe at that time with a dead phone.
Dynamo Charger is also essentially a phone case. A durable phone case made of poly carbonate as well as fashionable with skins is always popular especially among the young generation; and as a charger, it is much lighter and easier to carry than other existing charging devices.
Our distinctive competencies
Our design is creative and unique, without any other similar existing stuffs in the current market. So after applying and getting the patent right, the unsaturated market condition is really beneficial to the popularization and application.
As we already built a pretotype which really does work, we have the confidence to control the price of the ultimate product within a reasonable range like $20-$25.
The substitutes & alternatives
- Bulky portable chargers, which require to be charged and susceptible to the cold.
- Fragile and expensive solar panel useless during nights, with external hardware and cables taking space.
Pictures retrieved from macworld.com (portable charger) and mec.ca (solar panel)
The Key Personas and the Value They See
Our first key persona
Solo-Hikers (Hilary #hiker)
They care because: Many people actively engaged in hiking often only go out for one day, and quite often, the phone will loose power quickly while searching for signals. When hiking for a short period of time, one might not want to bring an external device, nor have an external source charged.
Our promise to them is: The case offers both power and physical protection; practical for day hiking.
Our second key persona
Frequent Short-trip Travelers (Travis #traveler)
They care because: While wandering in a new city, or visiting a site out of town, sometimes simply borrowing a charger is not always an option, nor is accessibility to power in some places. While traveling, one may not want to carry additional cables (chargers), or external devices, as this can be inconvenient.
Our promise to them is: The case will be made smooth and sleek, and lite. This will make having it attached to your phone less of a hassle and a preferred option.
Our third key persona
Disaster suffers (Dave #suffer)
They care because: Living in certain places throughout North America, annual severe storms are not uncommon and knock out power for days. During these times, being able to call for help and keeping in contact with loved ones is critical.
For people live in areas with high risk of nature disasters and disaster survivors, it won’t be a good condition with a dead phone with less chances to contact with others or ask for help.
Our promise to them is: The case will be made smooth and sleek, and lite. The case will be able to generate power by your own hands when “the lights go out”.