Who are we?
A team of male petroleum and civil engineers. One of our members has personal experience with back hair grooming issues and as result is very passionate about The Back Mower as a solution. Collectively, we have have experience in engineering design, utilizing design software, and the marketing/advertisement of products.
What are we offering?
A extension rod that can attach to any trimmer and facilitate back hair removal comfortably. Ergonomic design where the rod can be adjusted for comfort. The $15 price makes it the most cost effective solution for those who already own a trimmer.
Who are we offering it to?
Primarily men with back hair who already own a trimmer, who live on their own and need to groom themselves frequently. A pre-persona we have identified that fits these characteristics is Moussa #theBusyStudent.
Why does that person care?
Avoids purchasing another trimmer just for the back. In addition, it allows for the process the be done comfortably on your own and can be easily/quickly be incorporated into a morning routine.
Our distinctive competencies
Some of our members have: 1) Experience with back hair grooming and are passionate about this solution. 2) Connections to chinese manufacturers and can provide low cost materials/fabrication and provide us with a cost assessment.
We also have established a connection with the patent agency ATMAC to help us secure the rights to our design.
The substitutes & alternatives
- Trimmer with foldable rod, $65
- Blade with rod attachment, $30
- Do it Yourself with a regular trimmer:
- Go to a Beauty Salon and pay for the service
- Laser Hair Removal
The Key Personas and the Value They See
Moussa the busy student
Our first key person is Moussa the busy student. Moussa is a graduate student and his time is consistently being occupied with academic commitments. As a result, he really values his time. Moussa struggles with back hair grooming and constantly finds himself struggling to comfortably remove his back hair with the regular trimmer he already owns. As a student, he does not want to buy an expensive specialized trimmer just for his back or get it groomed at a salon.
Moussa likes the idea of a trimmer extension because it is a cheap solution to deal with his back hair. He is excited to make back hair grooming quick and comfortable with the Back Mower.
Tami the Girlfriend
Our second key persona is Tami. Tami has a boyfriend who has a lot of back hair and offers to help him shave it regularly. She does not enjoy this because it takes away from her time which she really values as a graduate student.
Tami is excited by the idea that the Back Mower will allow her boyfriend to shave his back by himself. This will also free up a lot of time in the morning which she is looking forward to.