Who are we?
An engineer with some design experience, passionate about health and fitness.
What are we offering?
An attachment for a universal cable machine. Wide or narrow grip bar where the ends of the bar can be adjusted to be either straight with the bar or angled. This can be adjusted by the user based on exercise or ergonomic comfort level for the user.
Who are we offering it to?
Exercise equipment manufacturers where it can be sold either directly to the user or to gym owners.
Why does that person care?
The equipment manufacturer can offer a premium product for a premium price. The gym owner can reduce the amount of unused equipment. The user can adjust the equipment based on use or their personal ergonomic comfort.
Our distinctive competencies
Engineering background combined with the fact that I have been a dedicated gym user for the past six years.Close connections to kinesiologists to provide effective consultation for the product.
The substitutes & alternatives
Free weight alternatives: Barbell (long/short variants), E-Z Bar, dumbells
Universal cable machine alternatives: Straight bar (long/short alternatives) Angled Bars (long/short variants) E-Z bar attachment
Our concept pitch
Our personal pitch
Our first key person
The first key person is the fitness equipment manufacturer.
They care because the Snap Bar could prove to be a premium product that would allow them an edge over their competitors.
The promise to them is provide a product that their customers will pay a premium price for.
The main intent would be to patent the product and sell the design to the equipment manufacturer. They have much more knowledge regarding the manufacturing of the equipment, and would provide a better service.
Our second key person
The second key person is the gym owner.
They care because having premium equipment can help attract new customers to their gym. This product can reduce the clutter of equipment on the gym floor. This is because it is essentially two products in one, a straight and angled bar. Having a dual use product can prevent their customers from waiting to use specific piece of equipment and improve the satisfaction of the gym user.
My promise to them is to provide a high performing piece of equipment to attract new customers.
Our third key person
The third key person is the equipment user, either at a gym or at home.
They care because this product can ease strain on the users wrists, and be adjusted to each individual users wrist comfort. Having a product that is multi use can eliminate the current “supply/demand” problem that exists regarding gym equipment
Our promise to them is to provide a comfortable product to ease wrist strain and increase productivity.