our REALLY BIG VALUE IDEA  

Our Idea

Who are we?

Sirui Li-

An engineer,
A people who likes hot food and focus on eating health!

What are we offering?

Super bowl-

an automated heating bowl.
You can heat any food you like!

Who are we offering it to?

  • People who like to go camping and want hot food.
  • People who have a busy job.
  • Students and kids.
  • Parties.
  • Military.

Why does that person care?

The bowl has all functions the normal lunch box has. Plus, they can heat food at any place and any time.

They are convenient to carry and the heating material is easy to recycle. The bowl will save lots of time people who don’t like or don’t have time to make food.

Our distinctive competencies

When you go camping on a mountain, you want hot food but have no microwave.

When you are very busy, having no time to heat food.

Super Bowl will give you a delicious and healthy meal!

The substitutes & alternatives

There is no product in the market like our bowls. The super bowl has all the functions that normal bowls have. It will be designed lightly and fashion.

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person is Claire, a camping lover.

Why does she care? It provides her a wonderful meal when she went to Baff last weekend. After skiing with friends, she was so tired. The weather was snowing and extremely cold. She made a delicious in advance, with using the Super Bowl. She enjoyed a nice meal and a happy trip.

Our promise? Heating faster and safer. The heating material is easy to recycle and safe to use.

Our second key person

Our second key person is Peter Hill, a workaholic.

Why does he care? The bowl is light to carry and heat fast. He can use the time of heating meal to finish some work. It will save him lots of time.

Our promise? Adjustable temperature, multiple sizes of the bowl.

Our third key person

Our third key person is Rishuba, a graduate student.

Why does he care? As a graduate student, he spends lots of time in the lab and office. Especially, when he starts an experiment,  he cannot leave even one step. The Super Bowl gives him a good meal experience. He can heat the bowl while doing an experiment.

Our promise? Using insulation material, the heating food will cool slower.

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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3 Comments

  1. Customer (C)

    8

    Value proposition (VP)

    7

    Substitutes & alternatives (SA)

    10

    People (P) on the team

    10

    Offering (O)

    8

    Distinctive competencies (DC)

    9

    The bowl seems adorable and fashionable. It can satisfy my demand to have a fast meal without waste my time. Just don’t know how long can it heat for food?

  2. Customer (C)

    8.1

    Value proposition (VP)

    6.5

    Substitutes & alternatives (SA)

    6

    People (P) on the team

    9

    Offering (O)

    7.8

    Distinctive competencies (DC)

    9.5

    How much does it cost? It’s a great solution for people go camping, especially in Canada. The winter lasts very very very long…

  3. Customer (C)

    8.2

    Value proposition (VP)

    9.4

    Substitutes & alternatives (SA)

    7.3

    People (P) on the team

    9.2

    Offering (O)

    9.2

    Distinctive competencies (DC)

    8.2

    I think it is a new concept for people to enjoy their meal, especially outside or not accessible to microwave. I love the idea.