the better way to pray

Our Idea

Who are we?

Hi, we’re Team Nova! We are an interdisciplinary and multicultural group of engineers that are committed to looking after our aging parents. Our goal is to identify the challenges that the elderly face in the performance of their daily activities, and then use our 35 years of combined experience in R&D, sales, and marketing, to deliver simple solutions that fit seamlessly into their existing routines. Our philosophy is simple: maximum benefit with minimal disruption.

What are we offering?

The Seha Prayer Mat is an ergonomic Islamic prayer mat that is designed to alleviate chronic joint pain. The mat features an integrated layer of memory foam, built-in acupressure points for the feet, and a non-slip bottom surface. Additional supports for the ankles and wrists can also be attached to the mat. It is available in a variety of simple designs, and can be rolled up and transported in the accompanying carrying case.

Who are we offering it to?

The Seha Prayer Mat is geared towards elderly Muslims with chronic joint pain that want to practice their faith without having to compromise their physical health. It was inspired by one of our team member’s mothers, a devout Muslim that struggles to offer her five daily prayers because of her arthritis.

Why does that person care?

The Seha Prayer Mat performs multiple functions. The memory foam layer distributes body weight to reduce pressure on the joints, and the attachable cushions may be used to lessen the flexion in the hips and knees and provide additional support for the ankles and wrists. The acupressure points stimulate blood circulation and relieve muscular tension, while the non-slip surface decreases the chance of falls and further injury. The mat is also portable, so it can be taken to the mosque for congregational prayers. Finally, the mat will be available in simple designs and soothing colours to help improve mental focus during prayer.

Our distinctive competencies

Two of Team Nova’s members are Muslims that are active in their local religious community groups. As a result, we have a keen understanding of our customers’ needs in terms of both form and function. We are collaborating with experts in physiotherapy and therapeutic yoga that work especially with osteoarthritis patients to design the mat for maximum pain relief. We are also consulting with material science engineers to minimize cost, and with Islamic scholars to ensure that the mat adheres to religious standards.


The substitutes & alternatives

Padded prayer mats that are currently on the market are not specifically designed to alleviate joint pain or they are fairly expensive. On the other hand, praying on a yoga or exercise mat does not offer the same spiritual experience. Muslims may pray in a seated position, but this option limits participation in congregational prayers. The Seha Prayer Mat is an affordable solution that makes prayer comfortable and honors Islamic traditions.


Our Pitch

Our concept pitch

Our personal pitch


The Value

Our first key person

Our first key person is the elderly practicing Muslim that suffers from chronic joint pain.

They care because they want to devote their focus to worship, and participate in congregational prayers, without the distraction and difficulties imposed by physical pain.

Our promise to them is reduced pain, not just during prayer, as well as a superbly crafted portable rug that resonates with Islamic traditions and spirituality.

Our second key person

Our second key person is the young Muslim adult that wants to look after their elderly relatives, but is living far away from them.

They care because they want their parents and grandparents to have a better quality of life, with reduced reliance on expensive medical treatments.

Our promise to them is an affordable product that can be purchased online, is shipped worldwide, and is scientifically proven to alleviate pain.

Our third key person

Our third key person is the healthcare professional that wants to improve the health outcomes of their Muslim patients.

They care because they want to ensure that their patients are combining complementary therapies effectively with conventional medicine, as it is a growing trend among people with musculoskeletal problems.

Our promise to them is a mat that has been designed and tested in collaboration with expert physiotherapists to validate its potential benefits.


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