Who are we?
We are a team of engineers ,artist ,business graduate and an accounts person together we are focused to introduce this product in the market and make it presence valuable to customers
What are we offering?
we are offering a small wooden textured shoe rack with a set of side shelves.It will have a wooden texture waterproof wrap on it to protect it from moisture and would provide extra strength.The side shelves will add style and beauty and serve for extra storage for miscellaneous items or show pieces, while the main centre portion will serve as a shoe rack.
Who are we offering it to?
We are offering it budget conscious people who don’t want to spent on expensive shoe rack or most importantly to students or bachelors living as single who want to save money and get a good looking and reliable product for a very low cost.It helps and maintaining and organizing extra pair of shoes and gives a clean and modern wooden rack look.As it is small so it can be placed in room also for catering the needs of small house users.
Why does that person care?
That person cares for the price and small modern looking product would definitely desire to have this as its small light weight easy to carry and for clean and hygienic home or room environment seeking people this product is desirable and essential too.
Our distinctive competencies
We will be offering this product with different textures and option for either standing or wall mounting (for special shoes). The price would be an edge at 8$ as listed new price for such racks is above 15$. to 50$.Being light weight its easy to maneuver while moving.We will be offering free delivery to our online customers too.
The substitutes & alternatives
The substitutes available for this are the expensive wooden racks or steel racks.There are some plastic ones too but they are not durable enough.The market is already there but with competitive pricing and value features this product has a chance to stand out.
Our first key person
Our first target audience are the low budget customers.As this is made of cardboard and waterproof sheet the cost of 7-8$ will attract such buyers
Our second key person
Our secondary audience are those who love small sized furniture and those who have a shortage of space in thier home .
Our third key person
Our third key person are the shoe stores.We see the opportunity of this being used as a rack in shoe stores who does have existing racks but need more to expand their display potency.Being low cost and durable and trendy this product stand a chance .