MY AFRICAN PRINTS/DESIGNS
EB KREATIONS
Our Idea
Who are we?
Mathilda Arrey – Fashion Designer and Tailor. With sales and procurement expertise.
What are we offering?
So many Africans immigrate to Canada in a Year, in 2017 25% out of 1,235,171 of Calgary’s population where Africans. It is no doubt that they miss their Culture and and will love to represent their culture in any way possible including their styles of dressing and appearances.
on the other hand we have non Africans who love cultural diversity and enjoy trying new things especially when it concerns African prints designs.
But these African designs are not easily available and affordable to get.
What if there was an African Designer in Calgary, with tailoring and sales skills ready to make and sell African designs at an affordable price with a frequent availability?
EB KREATIONS IS HERE TO SATISFY ALL YOUR AFRICAN DESIGN CRAVINGS. IN A TIMELY AND AFFORDABLE MANNER. EB KREATIONS WILL CREATE FASHIONABLE AND STYLISH DESIGNS AND OFFER THEM TO TAILORS AND ALSO SEW THOSE DESIGNS AND SELL TO CLIENTS.
Who are we offering it to?
I am offering my services to Africans interested in buying African cloths and accessories and tailors interested in buying designs.
Why does that person care?
With the love Africans have for their culture and the anxiety to represent this culture, they have been seeking for means to get African cloths and accessories but to no avail due to its unavailability and cost.
With my presence and availability not to talk about cost, it will be a win win for them and they will be exited about getting cloths and accessories to satisfy their needs.
Our distinctive competencies
-Expertise in design and tailoring: I have all the talent and expertise it takes to design and sew. i do not need to depend on anyone for services this therefore means i will never delay in orders and i will always be readily available. Also i will do a proper blend of African and European fabric for people who want ablend
-Networks: With my networks in Cameroon, Nigeria and Ghana where the best fabrics are sold, i will be getting the the best fabrics. And in due time too because i do have networks in DHL ( POSTING AGENCY) and a sister who works for Kenya airways and is always travelling. so she can always bring my fabrics.
-Cost: I will not be costly. Compared to the few online stores which sell African Cloths (1114.49 CAD) i will be way cheaper and affordable (Max 100 Cad) .
The substitutes & alternatives
Presently the only alternatives re online shopping sites.
Why is EB KREATIONS BETTER THAN THE ALTERNATIVE?
- I am an African and i know exactly the needs of my people.
- I am creative, readily available and not costly
- I will have various designs to satisfy everyone’s taste
- Because of my physical presence, clients will be able to physicall try on cloths and accessories before buying.
Our Pitch
Our concept pitch
Our personal pitch
The Value
Our first key person
M first key people are Africans (Tracy).
Why is Tracy my first key person:
She cares because she values her culture and will love to always dress in African designs.She has been looking for a means to get African cloths and accessories but due to their cost and unavailability, she is not able to satisfy her desires and appear as she will wants
My promise to her is constant availability with many creative a good designs to satisfy all her needs and suit for every occasion while being affordable.
Our second key person
My Second key persons are ‘African Shop owners’ (Golden)
Why is golden my second key person:
He cares because he has a large growing African shop with clients who constantly ask him if he has African cloths and accessories. Having those in his shop will increase his market and attract more customers therefore creating more revenue for him
Our promise to them is to have a constant supply and sell to them at a bulk price. in order for them to be able to make promise. also provide them with many designs for many alternatives.
Our third key person
My third Persons are non Africans interested in cultural diversity and trying new things (Glo), also Tailors who are not able to design (Anyim)
Glo and Anyim Respectively:
Glo cares because even though it is not her culture, she admires their designs and has always wanted to appear in one bur because she does not know where to get it she has never been in one.
on the other hand, Anyim is a tailor who knows how to sew but does not know how to design. she has always wanted to partner with a designer to buy designs and sew them
promise to them is, Both parties will have their needs satisfied with African cloths and extra ordinary designs respectively at an affordable price. And Glo will always have a blend of African and Canadian designs in occasions when she wants the blend
Your feedback and ideas
Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.
Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »
Customer (C)
10
Value proposition (VP)
10
Substitutes & alternatives (SA)
10
People (P) on the team
10
Offering (O)
10
Distinctive competencies (DC)
10
Personally i have have been looking for where i can get African cloths and accessories. Reading this i can only tell Mathilda Thank you.
It is a very feasible and lucrative business and she will have so many clients. My family is already a sure client not to talk of my in laws and other African friends.
Customer (C)
10
Value proposition (VP)
10
Substitutes & alternatives (SA)
9.5
People (P) on the team
10
Offering (O)
10
Distinctive competencies (DC)
10
I am not an African i am an Indian but i love cultural diversity. i have always been interested in wearing and trying African cloths and accessories but for some reason i have never been able to get it due to its unavailability. I did not even know online stores exist for African cloths. This therefore will be very feasible and impact full. I gave a 9.5 for substitutes because as an Indian i have the option of also wearing design from my culture sometime. Overall i love this. Thumps up for taking note of the needs around you and solving them.
Customer (C)
10
Value proposition (VP)
10
Substitutes & alternatives (SA)
10
People (P) on the team
10
Offering (O)
10
Distinctive competencies (DC)
10
I found the designs so unique and distinct and I am sure that it is going to have a lot of customers in the future. I saw Mathilda wear her own designed clothes and I am ready to advertise and buy her designed clothes for me and my family.
Its exciting to see how she has maintained to keep the pricing affordable. It contradicts with my thinking that buying African clothes would be expensive.
At last, I would like to thank her for having this initiative because its going to satisfy customers looking for fresh and chic designs.