Who are we?
Team West4East consists of:
Jason Chai – has been in the restaurant industry for over 10 years, Health and Fitness Enthusiast, Casual sports player, and tech savvy.
Dany El-Hachem – has connections with restaurant owners and managers, AutoCAD Pro, designer, Play Director
Yuting Han – Marketing
SiRui Li – Project Manager, Video Editor
Ruofan Wang – Physics enthusiast
What are we offering?
A silicon attachment for serving trays. This mesh is meant to stabilize cups while serving at restaurants. It is adaptable to most cup and tray sizes as it is elastic. At the same time, it offers extra stability by having a strap on the bottom that accommodates the servers hand.
Who are we offering it to?
The silicon attachment is ideal for restaurant owners who have an occupancy large enough that requires said restaurant to have a few waiters.
Why does that person care?
The attachment would prevent drinks from spilling or falling off. From a restaurant owner or manager perspective, this could prevent spending money on replacing broken material, loss of beverages, having a hazardous work area, and bad reviews if anything were to be spilled on the customers. As for a server’s perspective, this would save the server from having to pay for the wasted products and it could increase their tips since items were served quickly with ease. It also prevents embarrassment, having an angry boss, and the risk of being fired for dropping the tray on the server’s first day on the job.
Our distinctive competencies
The mesh attachment is ultimately a money saver for restaurant owners, managers, and servers. Not only does it save money, it can improve the efficiency of how servers maneuver as they would not have to worry as much on the balancing.
The following is a list of our competencies that make the product distinctive:
- We are the first to come up with such an idea, no similar products exist
- It benefits the server, customer, and owner
- Low cost
- Low Maintenance
- Credibility as a team with Jason’s experience and Dany’s connections
The substitutes & alternatives
There is no product in the market right now that offers what The TrayStay™ is offering. Existing trays are made of plastic, cork, rubber, or metal. They are coated with a layer of polyurethane to make them non-slip. But even then, they lack proper support for the cups, and still have the risk of completely falling off the server’s hands.
Our concept pitch
Our personal pitch
Our first key person
Our first key person is Xavier, a restaurant owner.
Why does he care? It provides him with a more professional service, the customers receive service faster, less hazardous work area for both the employees and customers, Money saved by not wasting drinks or glassware, good reviews due to the speed of service and no more spills.
Our promise? Less spills and hazardous areas. Durable & washable material. Lowering cost of replacing broken glassware and spilled drinks. Compatible with most tray and cup size due to elasticity. Create better dining atmosphere for the customers.
Our second key person
Our second key person is Alice, a server.
Why does she care? Improved maneuvering, confidence in providing professional service, more tips due to speed of service, time saver as it prevents cleanups, money saver as she is less likely to pay compensations, increased concentration on other things instead of balancing, secure grip.
Our promise? Less spills and hazardous areas. Easy to use. Compatible with any tray/cup size. Time and money saver.
Our third key person
Our third key person is John, a casual restaurant goer.
Why does he care? More professional service, receives beverages faster, less probability of having drinks spilled on him.
Our promise? Less spills, faster service, better dining atmosphere.