‘REAR SEAT CAR TRAY’

Our Idea

Who are we?

Abi the idea creator is a father and an Engineer!

 

In addition to being a father, he works excessive hours and has to move his kids back and forth between home, school and other places.

Thus requiring the kids to eat sometimes up to 2 meals in the car while travelling from one point to another

What are we offering?

A portable rear seat car tray that can serve up to 3 kids seating on the rear. The Rear seat car tray consist of a stand which would sit on the floor of the car, two strap to attach to each of the front seats and two – three levels of tray for child height appropriateness. Tray would not be attached to the child seat allowing the child easy movement while eating their meals while daddy is driving. The tray would also have uplift edges to allow containment of spilled food or drinks

Who are we offering it to?

The product is offered to parents with toddlers between ages 3 – 11

Why does that person care?

The product allows parents to get their children to easily eat their meals in the car, during travel, thus reducing wait times due to kids eating

It reduces spills on car seat because spills are contained easily within the tray

It is not expensive, relatively about the similar price to existing car trays that offer less value

Our distinctive competencies

Product is unique in that it is independent of child seat

 

Abi the idea creator has over 15yrs experience in engineering and adequately experienced in ensuring structural stability

 

Abi got on board a partner (his spouse) experienced in consumer goods branding and marketing with retail connections across Alberta and Canada and she is ready to roll out trial units at some of the retail outlets

 

We intend to file a patent for our technology

The substitutes & alternatives

Substitutes/Alternatives:

– Regular trays

– Baby seat mounted travel trays

– Front seat mounted trays

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

Our first key person is …USERS – Parents

They care because …

Most times parents are interested in having their kids eat. This process of getting their kids to eat usually takes time and thus eats up into parents schedule. Thus parents are always looking for means to manage feeding time such that it does not eat into their schedule

 

They also want to reduce spill of food in their cars.

 

Cost of product is relatively low

 

Our promise to them is …

No more spills & Stable car tray

Our second key person

Our second key person is …Police and law enforcement agents

They care because …

Eliminates safety concern and its more convenient, making food spills more contained, which prevents any body harm to kids

Our promise to them is …

A safe car tray

Our third key person

Our third key person is … Competitiono

They care because …

Loss of Market share

Our promise to them is …

We are out to take away their market share

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

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4 Comments

  1. Great idea. It’s definitely a proper for parents who need to feed their kids in their cars. I am one of them for sure. We can’t wait to buy the product.

  2. Customer (C)

    9.6

    Value proposition (VP)

    9.6

    Substitutes & alternatives (SA)

    9.7

    People (P) on the team

    9.4

    Offering (O)

    9.7

    Distinctive competencies (DC)

    10

    This is a welcome idea especially for working parents. I would definitely buy this product.

  3. Customer (C)

    8.5

    Value proposition (VP)

    9.5

    Substitutes & alternatives (SA)

    9.3

    People (P) on the team

    9

    Offering (O)

    9

    Distinctive competencies (DC)

    9.3

    Great idea that would beneficial to many parents, has potential for partnerships with Babies R Us company and even car companies.

  4. Customer (C)

    9.8

    Value proposition (VP)

    9.9

    Substitutes & alternatives (SA)

    9.7

    People (P) on the team

    9.7

    Offering (O)

    9.9

    Distinctive competencies (DC)

    9.5

    I think this is an incredible idea, I personally know of many people who would definitely use this product!