Ramon’s  REALLY BIG VALUE IDEA  

Helping Raise More Money for Worthy Causes

Our Idea

Who are we?

My name is Ramon Bosquez.  I have over 25 years  of  owning and operating retail stores in major US airports.  These were high volume, high velocity retail locations in places like JFK International Airport in New York, O’Hare in Chicago, Dulles Intl. in Washington, DC and Orlando International.  Prior to operating my own business in this sector,  I was the CEO of the largest travel retail company in the US. In addition, I have an extensive financial background having held CFO positions earlier in my career.  I have an accounting degree from the University of Texas at Austin.

What are we offering?

My company will offer retail management and operations services to non-profits at their fund raising events such as  banquets, galas, exhibitions,  and outdoor events. The scope of our services will include merchandise sourcing, graphics and logo design, assortment planning, inventory management and of course selling the merchandise.  We can provide retail sales training for volunteer staff or supply trained staff to handle sales transactions.  In addition, we will provide all necessary point-of-sale equipment including credit card equipment.

Who are we offering it to?

Our customers will be event planning companies as well as the charitable organizations themselves.  Event planning companies typically do not have an expertise in selling merchandise, let alone an expertise in sourcing-finding the right products at favorable pricing.  Their primary focus is to coordinate the overall event, that is , selecting the venue, lighting, seating, security and other logistical challenges.  We would provide all that would be required to present an offering of merchandise that will be meaningful and desirable by event patrons & attendees.

 

Why does that person care?

Currently, most organizations staff special events with non-paid volunteers, who although are well intended, are not trained retail sales professionals.  As a result, revenues from the sales of event related merchandise such as apparel, souvenir items, and posters  are not maximized.  The sales processes are typically cumbersome and slow, thereby reducing the amount of transactions that occur during the amount of time that attendees have to purchase.  The customers are there and their wallets(credit cards!) are ready, but they will grow impatient and either purchase less than they are willing or simply skip the lines and purchase nothing at all.

Our distinctive competencies

My company offers a number of distinctive competencies, namely

  • exclusive access to proven and high quality suppliers for all product categories
  • graphic design capabilities that can produce unique styles and brand identification
  • proprietary point-of-sale technology, including mobile devices
  • a trained and proven source of already trained professional retail sales staffs
  • experienced merchandise buyers

The substitutes & alternatives

Charities who hold fund raising events either  manage their own retail sales or hire an event planning company.  Neither are skilled at managing the selling process for merchandise.  With such a captive audience as all charitable events are, there are literally no other choices.

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Our Pitch

Our concept pitch

Our personal pitch

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The Value

Our first key person

The information in these areas is based on your work with the Value Proposition Wheel and the other related tools in the Idea Maker course.

Our first key person is …

They care because …

Our promise to them is …

Our second key person

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They care because …

Our promise to them is …

Our third key person

Our third key person is … sit amet, consectetur adipiscing elit. Aenean posuere ligula a ex sollicitudin, non porta nisi convallis. Mauris aliquet neque a accumsan tincidunt. Fusce vel ultrices nulla.

They care because …

Our promise to them is …

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Your feedback and ideas

Feedback on our idea and your assessment of it are incredibly important. Please provide yours below.

Giving feedback and making an assessment are pretty straightforward, but make sure you know how it's done »

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